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Company Name:  

Max Relax


Company Activity:  

Bath and wellness complex


Product/Service Description:  

Bath, spa, sauna services


Distribution Channels and Sales Geography:  

Almaty city, in the foothills of the Zailiyskiy Alatau


Target Audience Profile:  

Men and women aged 18-65, financially capable, working, leading an active social life, interested in health. Have families and children. Live in Almaty.


Existing or Proposed Positioning:  

Modern bath and wellness complex in the city center.


Closest Competitors:  

Public baths: 

Sauna: https://lacoupelle.com


Main Competitive Advantages:  

Modern bath complex, with a wide range of wellness and cosmological services, as well as unique with a number of traditional steam rooms.


What elements should the logo consist of? 

  • from a signature writing and graphic element


What word or phrase will be used in the logo?  

Max Relax


If the company has a slogan or status line that needs to be added to the logo? 

As an option: "Bath traditions of the Zailiyskiy Alatau" 


What should be depicted in the logo?  

Mountains can be added


Are there basic colors or a preferred color scheme?  

At the designer's discretion, possibly gold or wood style.


What should the logo be like? 

  • simple, concise
  • minimalistic
  • three-dimensional elements
  • carefully drawn images with detailing of small details, etc.
  • image-based, status-oriented
  • modern
  • abstract


Are there undesirable elements for use in the logo?  

Possibly mountains, but not directly expressed


In what format do you want to receive the source material?  

PSD, CDR