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Company Name:  Art Workshop GLAVSCULPT


Company Activity: Production of volumetric figures, sculptures, mock-ups and props, models and layouts, decorations, art objects, and installations.  Foam, plastic, fiberglass, concrete, and gypsum are used for manufacturing products.


Product/Service Description: Our clients (Companies) need visual colorful advertising for their goods and services, to stand out among competitors, attract the attention of their customers, and draw additional traffic. Volumetric figures and props help attract customers' attention to the product or service (of our Client), create a media story about the product or brand, and help conduct an effective marketing and advertising campaign because

GLAVSCULPT products:

  • attract people's attention
  • bring positive emotions to people
  • create an atmosphere
  • word of mouth
  • viral marketing
  • make the holiday brighter
  • form memories
  • wow effect
  • show-off


Distribution Channels and Sales Geography: Russia


Target Audience Profile:

95% of clients are legal entities (B2B)

  • advertising agencies
  • event agencies (holidays, weddings, events, corporate)
  • individual customers
  • exhibition companies
  • design companies, landscape design
  • shopping centers
  • parks, water parks, sanatoriums, and other recreation areas
  • restaurants, cafes
  • quests, game rooms
  • theater, cinema, circus
  • photo studios
  • fitness, swimming pools, SPA
  • stores, boutiques


Employees of these companies, from manager to director.

Women/men 60/40 (majority are WOMEN!!!)

According to managers, women ask more questions, they are interested in nuances and detailed characteristics, possible development options.

Age from 20-45 years - these are young creative people working in PR, advertising, promotion departments, employees of advertising agencies looking for not just a responsible contractor but also a creative team with modern production capabilities.

 

Existing or Proposed Positioning:

GLAVSCULPT consists of two components

GLAV - is Soviet heritage - quality, deadlines, work regulations, responsibility, etc.

SCULPT (or SCULPT, still undecided how best in the logo - translates from English as to sculpt, mold, sculpture) - is creativity, modernity, artistry, etc.


Closest Competitors:


Main Competitive Advantages:

  • high artistic level (high complexity, detailing, portrait resemblance, increased realism) of work execution
  • production of products in a short time, financial responsibility for meeting deadlines (specified in the contract) 
  • Our masters are talented sculptors and artists with over 8 years of experience
  • 1-year warranty on the product. Documented confirmation
  • we maintain live creative communication with the Client during the production of products
  • own production, direct work of the client with the manufacturer without intermediaries. No overpayments!
  • implementation of ideas. We can develop and propose a product to realize your ideas and needs


What elements should the logo consist of? from a corporate writing and graphic element


What word or phrase will be used in the logo? GLAVSCULPT


Should the logo be bilingual or trilingual? Possibly writing GLAVSCULPT


If the company has a slogan or status line that needs to be added to the logo? possibly adding in smaller font art workshop


What should be depicted in the logo?

In general, we do not know, something that evokes associations:

with our product or with a sculptor, sculpture 

As an option, we think of placing part of the sculpture Worker and Kolkhoz Woman.

The task is to evoke an association and surprise with the simplicity and modernity of this association's embodiment. 

make the element in a modern drawing style, possibly multicolored, it is important to preserve the energy of the monument, its desire to move forward.

image

IMPORTANT!!! These are rough sketches, only the sickle should not be the letter C. SCULPT needs to be written in full

We want to see other ideas ))


Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? the logo is being created for the first time


Are there basic colors or a preferred color scheme? red, orange, yellow, purple, blue, black, white


What should the logo be like?

  • simple, concise
  • minimalistic
  • bright
  • image-based, status-oriented
  • dynamic
  • modern


In what format do you want to receive the source material? in all necessary formats for a long and happy life with it


Provide any additional information you consider important.

Guys!!! Help!!! A cool logo is urgently needed!!!

Updates
Update #1

Friends, good afternoon!

According to the law, a logo with a direct image of a monument will not pass registration

We do not want to place whole silhouettes of famous monuments and sculptures on our logo to which we personally have no relation. Part of something known should evoke associations, and the visual embodiment should impress with modernity and simplicity.

This is just one of the concepts.
IMPORTANT!!! But there are many other ideas. We really want a simple modern logo. We like outline logos

There is no need to create an image of the Hammer and Sickle separately!


We probably led you in the wrong direction (
IMPORTANT!!! We do not insist on Soviet symbolism and style.

We want a logo with a readable graphic symbol, which embodies the logic and idea reflecting our principles of work and positioning

IMPORTANT!!! Please suggest logos without a visual part, only stylistic writing

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17 March 2019, 13:20
Update #2

Dear friends!
Three days of our competition are behind us


IMPORTANT!!!! DO NOT depict!!! THIS IS NOT LIKED !!!
- busts in different variations

- parts of faces and heads, whole heads

- hammer, hand with a hammer, hand with a tool

- tools

I appeal to the depths of your mind, sources of creativity and natural talent!!!


WAKE UUUUP!!!!


Look wider, deeper, do not be afraid to experiment!!!

More concise and energetic associations are needed. 

(golden ratio of Fibonacci, creative beginning, balance, intuition, inspiration .....)




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18 March 2019, 19:48
Update #3

We are approaching the finish line!

There is 1 day left for submitting applications

IMPORTANT!!! What NOT to do. This is NOT liked:

- columns

- voluminous logos

- diamonds and gems

- only GS in the visual part

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19 March 2019, 22:22