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Company Name: DRINK TIME


Company Activity: 
Online store, with plans to expand into a retail network of small shops near home.

We have the most complete catalog of the most popular products for a Romantic Evening, Friendly Party, Festive Celebrations, and Corporate Events in the following categories:
Alcohol and Beverages,
Food and Snacks,
Tableware/Serving/Accessories


Product/Service Description:

Alcohol and Beverages (all types of alcohol, coffee, tea, energy drinks, juices, nectars, lemonades, other drinks, and water),
Food (mainly food pairs with alcohol, coffee, tea, for example: cheese with white wine),
Tableware/Serving/Accessories (starting with items we drink from: glasses, tea sets, and expanding the range towards categories: kitchen and dining tableware)

Fast delivery of Orders in Kyiv and Ukraine for private and corporate clients.


Distribution Channels and Sales Geography: Ukraine

Online store with delivery across Ukraine, with plans to expand into a retail network of small shops near home in Kyiv.


Target Audience Profile:

Age: 25-45

Gender: Men and Women

Income: Above average


Existing or Proposed Positioning: 
Online store Market Leader in its product segments.


Closest Competitors:

https://winestyle.com.ua/

Main Competitive Advantages:

Price, Speed, Quality.

The most complete catalog of the most popular products in the categories: Alcohol and Beverages, Food, and Tableware.


What elements should the logo consist of?

  • only original brand writing (at the designer's discretion)
  • brand writing and graphic element (at the designer's discretion)


What word or phrase will be used in the logo?

DRINK TIME

Should the logo be bilingual or trilingual?

No. The logo should only be in Latin script.


If the company has a slogan or tagline that needs to be added to the logo?

At this stage, there is no slogan.

Working options:
«time for rest and enjoyment»
«Rest and Fun» (rest and have fun)
or «everything for a good mood»

At this stage, there is an additional tagline to the main logo: GASTRO & WINE ONLINE SHOP


What should be depicted in the logo?

At the designer's discretion.

In what form do you want to receive the finished logo?
- full name on light and dark backgrounds (in one line and in two lines),
- short logo on light and dark backgrounds (for example, in the form of: DT and/or graphic element).


Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)?

The logo is being created for the first time.


Are there basic colors or a preferred color scheme?

At the designer's discretion.

What should the logo be like?

  • Image-based, status-oriented
  • Modern
  • Premium, Luxury, Trust, Quality, Comfort


What brand do you consider successful in this category of goods or services, and why?

No design benchmarks.


Are there any undesirable elements for use in the logo?

It is prohibited to use elements that provoke aggression and are clearly contrary to the company's activities.


In what format do you want to receive the source material?

The finished result must be provided in vector format: AI, EPS, TIF.


Please provide any additional information you consider important.

Technical assignment:
https://docs.google.com/document/d/1Lum_aCAFnH0UWIf3kx95EB-QXS_exOxO1jvkmK2SMFs/edit?usp=sharing

The use of stock images and logos is prohibited.
Including the use of logos sold and automatically generated on envato, placeit, themeforest, and similar platforms is prohibited.

The winner of the competition is obliged to document the transfer of the Work and exclusive property rights of intellectual property to the Customer.

Updates
Update #1

Friends, please, more new and bold ideas, otherwise I get the impression that there are no associations other than hourglasses. Did everyone read the terms of reference and the text presented in the document linked?

The theme of hourglasses/glass is good, and our team is still discussing the prospects of its application.
Give new ideas. The cost of this competition is not 3500, but 7000, so we would like to receive not a formal, but maximum quality, so that looking at the logo, the company could be immediately Recognized and Remembered.

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21 June 2019, 16:03
Update #2

https://drink-time.com.ua/ This is not our website! The legal department is already addressing this issue.

https://drinktime.com.ua/ - this is the address of our future website.

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25 June 2019, 0:57
Update #3

Please do not use an overturned glass or an upside-down bottle with the last drop as a symbol. This does not give the content of the work a positive tone.

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25 June 2019, 15:06
Update #4

Friends, after rejecting about 100 works, I must clarify the Task:
DRINK TIME - this is not booze, and not only Alcohol,
this is:
State,
Atmosphere,
Trust
and the Status of the Leader store.

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26 June 2019, 19:36
Update #5

Easy to Read, Learn and Remember.

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26 June 2019, 19:38
Update #6

Please do not use the corkscrew.

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27 June 2019, 17:48