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Company Name:  

DR. Collinse


Company Activity:  

Aesthetic medicine clinic


Product/Service Description:  

Tattoo removal


Distribution Channels and Sales Geography:  

Kiev


Target Audience Profile:  

25-65


Existing or Proposed Positioning:  

Professional services


Closest Competitors:  

There is a file with logos


Main Competitive Advantages:  

Uniqueness, large portfolio of works


What elements should the logo consist of? 

  • from a signature and a graphic element


What word or phrase will be used in the logo?  

Dr. Collins


Should the logo be bilingual or trilingual?  

Monolingual


If the company has a slogan or tagline that needs to be added to the logo?  

No


What should be depicted in the logo?  

Writing + icon


Are there base colors or a preferred color scheme?  

Black and gray (white background)


What should the logo be like? 

  • simple, concise
  • minimalistic
  • monochrome (black and gray)
  • image-based, status-oriented
  • modern
  • technological


Are there any undesirable elements for use in the logo?  

Small details (not practical for production of forms and others) "Spiky" elements in the icon - there should be no association with pain, if they are present, they need to be "hidden" (placed in some shape)


In what format do you want to receive the source material?  

Vector (PDF)


Provide any additional information you consider important.  

The brief is attached, a collection of competitor logos from the market.
Updates
Update #1

!Addition/clarification - for those who do not read the terms of reference carefully or, on the contrary, want to do what is required!


1) I like the style of the text part of the logo (Dr. Collins) (as indicated in the brief)

- font Lustria-regular

- the second one is unrecognized but very similar to the first.

That is,  there is no need to search/invent, the text part of the logo we have already done for you!


2) It is necessary to draw/adapt/find a suitable icon/symbol/object suitable for the text writing.

This can be an element:

- snowflake

- laser (cosmetic)


3) Play with the text part (the inscription Dr. Collins or DR. COLLINSE in Lustria-regular font) and the graphic element.

It is very important to find a suitable element and play it with the text part. This is where all the magic of design lies.

In the end, it should be stylish.


The logo can be either vertical or horizontal.

There is no need to insert the words cosmetology of the new generation

Use the color gray as little as possible, since it is "weaker than black" mainly white or black (inversion) background will be used, so there should not be much gray so that it does not get lost.


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28 March 2023, 16:46
Update #2

Please do not use a gradient  - it is impractical. (there is none in the writing, it is not needed in the sign)

Do not pay attention to the list of services, there are 7 categories. (by the way, this has never helped, but the brief required it)

Focus on the quality of the sign and that's all.
Thank you ;)

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28 March 2023, 17:08
Update #3

Hello everyone!

The competition is over, the winner is the author Margarita Parelskaya.

Thank you for participating!

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30 March 2023, 15:45
Applications3
DOCX
Brief_logo Collins.docx
252KB