Company Name:
New Vision Lab
Company Activity:
cosmetics
Description of Product/Service Categories:
body care, face care, face creams, shampoos, hair conditioners
Distribution Channels and Sales Geography:
First entry into the Spanish market, then scaling to Europe.
Target Audience Profile:
women aged 30 and above, choosing quality and functional brands
Existing or Proposed Positioning:
mid and high price segment
Closest Competitors:
pharmacy brands, La Roche-Posay, Avene, Rituals
Main Competitive Advantages of the Company:
packaging design and product quality
What elements should the logo consist of?
brand writing and graphic element
What word or phrase will be used in the logo?
New Vision Lab
Should the logo be bilingual or trilingual?
no
If the company has a slogan or tagline that needs to be added to the logo?
no
What should be depicted in the logo?
graphics, geometry, innovations
Are there any basic colors or preferred color schemes?
no, but we prefer bright colors (and bright gradients as well)
What should the logo be like?:
minimalistic, bright but elegant, dynamic, modern, abstract
Which brand do you consider successful in this category of goods or services, and why?
Rituals
Are there any undesirable elements for use in the logo?
images/icons of flowers
What image of the company should be conveyed through the corporate style?:
solidity, respectability, elitism, dynamics, forward movement, drive, modernity, innovativeness
In what format do you want to receive the source material?
psd/esp
Gradients and patterns from files that will also be attached to the project are also liked, but they will likely be more suitable for further label development.
No complex, voluminous, and small 3D elements, as the logo will primarily be placed on product packaging, which indicates its small size (the elements of the figure should not be too small either)
New Vision Lab positions itself as a modern, high-quality cosmetics brand, whose ingredients are eco-friendly and suitable for a wide audience. The brand also occupies a niche in the mid-price segment, but the logo design (and future packaging, which will also be a competition) should be noticeable and unique, with distinctive features ("highlights").
Please ask your questions in the project discussions, I will try to respond promptly.
Thank you all for your attention to the competition and good luck to the participants. We will be happy to consider all options.
For the presentation of the logo, mockups of cosmetic packaging can be used, it will even be welcomed.
