Company Name:
Komilfo
Company Activity:
retail store and online sales
Product/Service Description:
sale of lingerie, tights, socks
Target Audience Profile:
Women aged 25-40, average income
List the nearest competitors:
Білизна.Street http://bilyznastreet.com.ua/
Anabel Arto https://anabel-arto.com/
Milavitsa http://www.milavitsa.com/
Intimissimi https://www.intimissimi.com/
intimo https://www.intimo.com.ua/
Describe the main competitive advantages:
assortment, quality, affordable price
What word or phrase will serve as the logo?
Komilfo
Should the logo be bilingual or trilingual?
no
If the company has a slogan or tagline that needs to be added to the logo, please specify it.
women's lingerie
In what format do you want to receive the source materials?
in vector format: .psd, .eps, .ai .
Market history (consumer perception of the product, what you would like to move away from or add in the new design):
new store
Existing or proposed positioning:
to satisfy a woman's need to purchase lingerie for herself, as well as for her loved ones and children.
Distribution channels and sales geography:
Kiev, retail trade, social networks (FB, Instagram)
Content, nature of the logo and brand mark (functional, psychological, spiritual content that the brand should contain):
style, elegance, sexuality, comfort
Associative characteristics most suitable for the logo:
A cozy place that understands a woman's need for lingerie for all occasions, ready to give advice like a friend, an atmosphere that makes you want to return again and again.
Basic colors:
purple, black, beige, white
Are there any undesirable elements, if so – please specify them:
complex elements, thin letters.
Which logo (and/or trademark) do you consider successful in this category of goods or services, and why?
TM "Intimissimi"
looks cool: beautiful, elegant, nothing superfluous
Is the logo being created for the first time or has it existed before and is now being recreated?
for the first time
