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We invite you to participate in a competition for creating a new logo for a packaging materials manufacturer. The winner of the competition will be offered further work on developing the company's identity (business card designs, letterheads, car stickers, website redesign, etc.)


We want to receive a combined logo: 

graphic image + company name (optionally -  slogan), while the graphic image can be used separately from the text, in both color and monochrome


Company name: Upakovochka (website https://upack.kiev.ua/)


Company's area of activity: production and sale of packaging materials (cardboard boxes, cardboard, tape, stretch film, etc.)

 

What word or phrase will serve as the logo?

Upakovochka


If the company has a slogan or tagline that needs to be added to the logo, please specify it if available.

All packaging in one store


The emphasis in the logo is on our own production of cardboard boxes


Description of products/services:

produces and sells cardboard boxes, prints on cardboard boxes, sells cardboard, tape, stretch film

key advantage - own production of boxes, additional advantage - wide assortment and everything is always in stock


Target audience portrait:

representatives of small and medium businesses (the company operates in the B2B segment), manufacturers of any products and goods that need to be packaged for transportation, shipping


Please specify the closest competitors:

https://pack.ua/, http://boxpack.com.ua, https://aspak.in.ua


Describe the main competitive advantages:

Own production, the widest assortment, everything is always in stock, service (availability of delivery, possibility of purchasing from 1 unit, managerial support)


Should the logo be bilingual or trilingual?

monolingual


In what format do you want to receive the source materials?

jpg, eps, psd, png


Market history (consumer perception of the product, what you would like to move away from or add in the new design):

The company started with a small assortment and gradually became the number 1 player in its segment. The hastily made logo no longer corresponds to the company's status.

In the new design, we want to see a truly original logo that emphasizes the solidity and individuality of the company


Existing or proposed positioning:

The company is a reliable partner, qualitatively and promptly meeting any business's packaging needs


Distribution channels and sales geography:

Sales through the online store and working with individual orders. Geography - all of Ukraine


Content, nature of the logo and trademark (functional, psychological, spiritual content that the brand should contain):

Should emphasize the solidity, reliability of the company, reveal its key essence - work in the packaging materials market. The logo should be in a business style, strict. It is highly desirable that the logo looks stylish, modern, and not worn out.


Associative characteristics most suitable for the logo:

Reliable, stable, modern + a mandatory connection with the product - packaging, primarily boxes


Basic colors:

Today the company's colors are blue and black (see website https://upack.kiev.ua/), but we are ready to reconsider them and leave the choice to the performer


Are there any undesirable elements, if so - please specify them:

Cartoonishness, blurriness of fonts, flourishes, illegibility


What logo (and/or trademark) do you consider successful in this category of goods or services, and why?

We cannot name any successful ones in this category.

From related categories - Nova Poshta, where both the product (parcel) and the essence (delivery in all directions) are revealed


Is the logo being created for the first time or did it exist before and is now being recreated?

A new one is needed to replace the old one, see website https://upack.kiev.ua/
Updates
Update #1

So far, the works that have the highest number of stars are the closest.

For all participants, I want to note that we have nothing against thin lines (they are practically absent in all works).
We also want the logo to look original. In many works, they simply use 1-2 squares or rectangles - in this area, it is difficult to find uniqueness...   

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15 April 2018, 0:54