Company Name: Limoneto
Company Activity: production and sale of beautiful and practical wooden boards for serving and cutting for home and restaurant; accessories
Description of Product/Service Categories:
- serving boards and cutting boards made from hard, valuable, and economical wood species for home and restaurant use in professional kitchens and dish serving
- end grain boards
- kitchen accessories
Product Photos:
Distribution Channels and Sales Geography:
Geography - Ukraine and the world (Europe, USA, England)
Channels - directly through the website, marketplaces, through retailers, hypermarkets, wine houses, etc.
Target Audience Portrait:
1) People who appreciate and love home cooking, love beautiful things around them, and care about eco-friendliness.
2) Food service establishments that value style, eco-friendliness, where grilled meat is served soulfully, cheeses are sliced with taste, etc.
There will be products with different price tags in the store.
Existing or Proposed Positioning:
The inspiration for creating the Limoneto brand came from the generous cuisine of the regions of Italy, e.g., Tuscany, Florence:
freshly squeezed olive oil on fragrant bread, ripe sun-dried aromatic tomatoes, colorful vegetables and greens, all kinds of roasted meats and the famous Florentine steak, cheeses from local farms, various meat pâtés, game...... and the essential leading violin of this gourmet paradise is the juicy, sunny, aromatic all-season LEMONS :)!
Hence the name.
The idea: to produce stylish, high-quality kitchen boards of exclusive shapes.
*********
Unfortunately, there are no truly beautiful boards on supermarket shelves, and there are some on the internet - but they are too expensive. We would like to create something beautiful and more accessible.
But this is not our distinguishing feature.
******Limoneto - is something more, it is a place for inspiration, a resource where one can find a recipe for a delicious dish, the warmth and comfort of a home hearth, the value of family communication and home cooking, ..... as well as buy a kitchen board.
Closest Competitors:
https://woodstuff.com.ua/woodstuff-home-catalog/doski/
Key Competitive Advantages of the Company:
Designs
Cost
Quality
Additional value in the form of inspiration, satisfying aesthetic needs
What elements should the logo consist of?
Thus, we consider a beautiful text logo design,
or
text (name) + graphic symbol
or some graphic combination of image and writing
What word or phrase will be used in the logo?
Limoneto
Should the logo be bilingual or trilingual?
no, Latin script
If the company has a slogan or status line that needs to be added to the logo?
no
What should be depicted in the logo?
Text or text + symbol/meaningful image
Also, as an option, we like how the logo was implemented here (intertwining letters):
or for example below the name was used along with something related:
Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)?
For the first time
_________
Are there basic colors or a preferred color scheme?
Black
What should the logo be like?
What brand do you consider successful in this category of goods or services, and why?
They found their unique presentation, beautiful product, cozy website
Are there any undesirable elements for use in the logo?
don't know, probably none
What image of the company should be conveyed through the corporate identity? (remove unnecessary points)
1) warmth, integrity, unity, naturalness, status, classics
or
2) warmth, integrity, comfort, unity, naturalness, status, modernity
Can lemon branches, majolica be used in the corporate style?
What media should the corporate identity be developed for?
In what format do you want to receive the source material?
In relevant formats for this matter
Provide any additional information you consider important.
Thank you for your involvement!
