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Company name:

GNP USA LLC (General Nano Protection)

Company activity:

Manufacturing a range of products that utilize nanotechnology.

Product/service description:

Means of protection against corrosion, short circuits, lubricants, and a range of cleaning and washing agents.

Target audience portrait:

From 16 to...

List the nearest competitors:


Describe the main competitive advantages:


What word or phrase will serve as the logo?

It should be based on the name and its interpretation.

Should the logo be bilingual or trilingual?

The logo is to be made only in English.

If the company has a slogan or tagline that needs to be added to the logo, please specify it if available.


In what format do you want to receive the source materials?

Source files are needed in Illustrator or Photoshop. A drawing in png format, medium size on a transparent background, is also required.

Market history (consumer perception of the product, what you would like to move away from or add in the new design):

This is about a startup.

Existing or proposed positioning:


Distribution channels and sales geography:

International sales.

Content, nature of the logo and trademark (functional, psychological, spiritual content that the brand should contain):

The logo should be associated with an innovative company, dynamic, and memorable.

Associative characteristics most suitable for the logo:


Basic colors:

We are making it in black.

Are there any undesirable elements? If so, please specify them:


Which logo (and/or trademark) do you consider successful in this category of goods or services, and why?


Is the logo being created for the first time or has it existed before and is now being recreated?

The logo is being created for the first time.
Updates
Update #1

Please note that it is possible to use images (nanotechnology in general) in the logo; however, the text GNP and General Nano Protection must be part of the logo and not a separate text to the image.

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10 June 2016, 20:14
Update #2

In the inscription, do not use USA - this is a division. In the inscription, do not use LLC - form of ownership

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10 June 2016, 20:16
Update #3

Please think again about the wording of the word protection (meaning defense), we need to somehow convey this moment in the logo.

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10 June 2016, 21:23
Update #4

Dear designers, thank you very much for your effort and your desire to create something unique. If I reject the work, it does not mean that you are a bad designer. It only means that one of your visions was closer to my vision. Everything is very subjective, especially in creativity. I would like to showcase a global brand. Our products are already sold in 43 countries. There is a reorganization and merging of some disparate companies into a holding. I want to get something that is not just a play of fonts and words, but carries some global component. I do not know what it should be like, maybe minimalist, maybe not... That is why I started this competition. In addition, there will be a lot of further work with design in various directions. This includes catalogs, brochures, and working with images for various types of advertising and placement on social media. Please do not be offended if I do not choose you. It does not mean that I will not offer you work in another direction in the future. After reviewing your competition work, I go to your portfolio, look at your works, and note your strengths. Once again, thank you all very much and best wishes for success in winning!

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11 June 2016, 18:18