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Company Name: CMService


Company Activity: Sale and maintenance of coffee machines


Product/Service Description: 

The company specializes in the sale and maintenance of premium coffee machines from the German company WMF – a leader in this industry.

What is a coffee machine? – it is a coffee machine for business, capable of producing from 80 to 350 cups of coffee per hour. That's almost 6 cups per minute! And each cup of coffee will be of the same specified quality. Moreover, you can program more than a dozen drink options from regular Americano to complex layered lattes, cappuccinos, etc., brewed from several types of freshly ground coffee. Such coffee machines are installed in WOG, OKKO, McDonald's, and other high-traffic establishments.

The WMF coffee machine is not a cheap item, but the question of price disappears when you look at the payback calculator https://cmservice.com.ua/catalog/WMF-9000S/#raschet-okup It is like a Mercedes among coffee machines.

Just in case, these are not vending machines that stand on the street. These machines are intended for indoor use. 


Distribution Channels and Sales Geography: b2b, website, Ukraine


Target Audience Profile: directors and owners of coffee shops, restaurants, large enterprises


Existing or Proposed Positioning: reliability of WMF coffee machines and quality of service from the official representative CMService


Main Competitive Advantages: official representative of the WMF brand in Ukraine


What elements should the logo consist of:

  • from the brand writing and graphic element


What word or phrase will be used in the logo? COFFEE MACHINE SERVICE


Should the logo be bilingual or trilingual? No


Does the company have a slogan or tagline that needs to be added to the logo? No


Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? (in case of rebranding, please add an image of the current logo)

This is a rebranding. Available:

image


The excellent design of SERVICE is not accidental. It is a foundation for the direction of activity. For example: COFFEE MACHINE SHOP, COFFEE MACHINE RETAIL, etc.


Please indicate if it is necessary to maintain continuity of the logo (the new logo retains features of the previous one). There is no need to maintain continuity regarding the trademark, but it is necessary for the trademark to be able to combine with the writing instead of one of the letters or in another way. 


Are there basic colors or a preferred color scheme? red, gray


Which brand do you consider successful in this category of goods or services, and why? We consider the test logo successful; the logo is balanced and harmonious. The coffee cup is easily recognizable, while the cup itself is distinctive enough not to blend in with other logos of companies related to coffee.


Are there any undesirable elements for use in the logo? Coffee bean


In what format do you want to receive the source material? Adobe Illustrator