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Company Name:

The Palm hotel & spa

Type of Business:

Luxury boutique hotel and spa

Product/Service Description:

  • Hotel accommodation services

  • Premium spa programs

  • Sauna, hammam, relaxation area

  • Cosmetics and textiles with branded symbols

Distribution channels and sales geography:

  • Offline: Almaty (physical placement of logo in the hotel, at the reception, in spa zones, and on the facade)

  • Online: Instagram, website, digital media

  • Products: towels, robes, souvenir items

Target audience profile:

Travelers who value comfort and aesthetics, residents and guests of Almaty in the middle and premium classes, passionate about wellness culture, aesthetic spaces, and high-quality service.

Existing or proposed positioning:

Premium relaxation in an atmosphere of coziness, aesthetics, and tranquility.

A fusion of Eastern philosophy and minimalism with the warmth of the desert.

Closest competitors:

  • Talise Spa

  • Dior Spa

Main competitive advantages:

  • Unique designer style (warm minimalism)

  • Integration of logo and corporate style into interior

  • Personalized service

  • Atmosphere of privacy and care

  • Author's rituals

What elements should the logo consist of?

Branded text and graphic element

What word or phrase will be used in the logo?

The Palm hotel & spa

Should the logo be bilingual or trilingual?

No, only in English

Does the company have a slogan or tagline to add to the logo?

No

What should be depicted on the logo?

A stylized palm fragment (with a single line or as part of a silhouette), integrated into the text or placed separately.

Important:

— avoid classic palm shape;

— possible implementation of the logo in the format “half in the wall, half with backlight”.

— Suitable font examples:

  • Cormorant Garamond

  • Gilda Display

Is the logo being created for the first time or is it a rebranding of an existing one?

Created for the first time

Indicate if it is necessary to preserve the continuity of the previous logo (features of the old logo should be recognizable in the new one).

No

Are there any basic colors or preferred color schemes?

Yes:

  • White

  • Sandy / warm beige (matching microcement color)

  • Golden metallic (brass)

  • Deep brown

What should the logo look like (unnecessary points removed)?

✅ simple, concise

✅ minimalist

✅ image-based, status-oriented

✅ modern

✅ monochrome (with variations)

✅ three-dimensional elements (for facade and reception)

Which brand do you consider successful in this category of goods or services, and why?


Are there any undesirable elements to avoid in the logo?

  • Classic palm image

  • Aggressive or sharp shapes

  • Bright, neon colors

  • Serif fonts and complex elements

In what format do you want to receive the source material?

  • Vector: SVG, EPS, PDF

  • Raster: PNG, JPEG

  • Separate versions on light and dark backgrounds

  • Black and white and inverted versions

  • Minimal version of the logo (only symbol)

Specify any additional information you consider important:

  • Possibility of partial integration of the logo into walls and furniture (for example, a half-palm emerging from the wall with backlighting on one side);

  • Use of microcement in interior design — important to consider when color-matching the logo;

  • The logo should be easily adaptable for 3D implementation and textile application.

  • Interior example:


Who should be illuminated on the reception half, and who should appear as if embedded in the wall, example (This is just a stylized wall example):

In the original, their logo looks like this (We do not need this exact one, just an example of how they integrated it into the wall, our logo should be integrated similarly):


Very distant example (But here the palm is in a different color and glows from both sides, but it should look like emerging from the wall, and the palm shape should be different):


For example, a half-circle in the wall, with half visible, similar to this, but instead of a half-circle, a half-palm is needed:

Logo in Exterior:
Applications4