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Brand Name: 

AJT parts (abbreviation - All Japan Trucks parts, parts for all Japanese trucks)


Company Activity: 

Sale of auto parts for Japanese trucks. Wholesale and retail.


Product/Service Description:

All types of auto parts, except tires. 


Target Audience Profile: 

Wholesale companies, auto parts stores, auto services, retail customers. 


Existing or Proposed Positioning:

The brand should be minimalist (no more than 3 colors).

The brand will be placed on stickers, so it must be readable even at a height of 1cm. 

It should be recognizable in both black and white and color.

The brand must be unique, as it will be officially registered and checked. Repetition of elements with already registered brands is not allowed. 


It is preferable to have the full form of AJT parts. It is also desirable to include the words Quality, Assortment, Price. But the main focus is on AJT parts.

We would like to see a brand that would not be embarrassing to showcase among serious enterprises.


Also, with the consideration that it can be cut from Oracal film.  Hence the requirement for the color scheme - Pantone colors of Oracal films.


Three-dimensional elements are allowed, but without harming the 2D format.


The logo should create a stable and reliable image of the company, a desire to purchase and try the products. It is preferable to use "Japanese logic" in the formation of the logo. 


Main Competitive Advantages: 

Wide assortment, warranty, reliability, quality, moderate prices, company stability, network of warehouses and stores across Russia.


What elements should the logo consist of? 

From the brand name and a graphic element.

The logo is being created for the first time.


Type of Presentation:

Simplicity, conciseness.

Three-dimensional elements (possible).

Carefully drawn images with detailing of small elements, etc.

Abstraction (possible).


Undesirable Elements for Use in the Logo:

tires, springs, sheets, other elements that visually limit the assortment. 


Source material is required in .cdr format, plus .jpg.