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Company's area of activity: Manufacturing and selling gifts, workshop for decorative items.


Description of products/services: Custom paintings of wooden people (You), handmade decorative items.


Target audience portrait: Women and men aged 25-40, in relationships, possibly married and with children. Users of Instagram, Facebook, Vkontakte. Middle and upper middle class.


List nearest competitors: movester.ru, woodsy.pro


Describe main competitive advantages: Custom project, whether it's an airplane or a dinosaur next to your child. Want to surf in a tuxedo? Or stand in front of St. Isaac's Cathedral? - We will make it especially for you.

Sales regions: Russia, CIS countries, Europe


Creative concept:

- Brand name and domain for it

- The name should not be banal and frequently appear in search engine results

- The brand name should be simple and memorable, and there should be available domains in .com and .ru zones.

- On Instagram, by the hashtag #”brandname”, there should be no more than 10 posts.


What should be reflected in the name?

- The focus of the workshop


Language of writing? English.


Word count: One to two.


Additional information:

Avoid the words wood, creative


General requirements for naming:

- Attractive to the target audience

- Distinct from competitors

- Easy to remember

- Easy to pronounce

- Easily identifiable

- Can be legally registered


Attached is an example of one of the completed works

Applications1