Company's area of activity: Shopping and entertainment center
Description of products/services: The shopping center is being prepared for re-conception. After the re-conception, the following pool of tenants is planned: Anchors: grocery supermarket, cinema, children's entertainment center, food court area of 1000 sq.m. In addition, tenants in the following areas will be present in the shopping center: clothing/shoes, mobile devices, cosmetics and household chemicals sales, jewelry and bijouterie, home goods, etc. Services will also be provided: tailoring, mobile phone repair, dry cleaning, gift wrapping
Target audience portrait: students, visitors by car, middle class, families with children. The age of key visitors is from 18 to 50 years.
List the nearest competitors: Nagorka shopping center, Duffy shopping center
Describe the main competitive advantages: The facility is located in the Soborny district, with a population of 159,062 people, and is central. Transport accessibility: 50 meters from the shopping center are stops for 15 public transport routes, providing convenient transport communication with all areas of the city
The shopping center is located on one of the main transport arteries of the city – Gagarin Avenue
Along Gagarin Avenue, 90% of higher educational institutions in Dnipro are located
Sales regions: Zone 1: Soborny and Shevchenkivskyi districts, Zone 2: the entire city of Dnipro
Creative concept: The concept is under development, adhering to the fashion-entertainment concept.
What should be reflected in the name? To evoke interest in visiting this particular shopping center. The name should evoke a sense of a positive atmosphere and pleasant leisure in the shopping center, be easy to pronounce and remember. Not considered: Atrium, Passage, Soborny
Language of writing? Ukrainian, with the possibility of transliteration into English.
Word count: up to three.
Additional information:
Dnipro, Maria Curie St., 5
Total area of the shopping center (GBA): 24,505 sq.m.
Leasable area (GLA): 13,000 - 15,000 sq.m.
Number of floors: 3 floors and underground parking.
Parking:
underground: 135 parking spaces.
above ground: 70 parking spaces
Prospect of increasing by 40-45 parking spaces.
Inter-level communications:
Escalators and elevators
Anchor tenants:
Supermarket
Cinema
Food court and restaurant area
Children's entertainment center
Number of retail spaces: more than 60
