For which product is packaging needed to be developed?
For the Premium line of OREGAVIT products with wild oregano oil.
Product description for which packaging is being developed:
develop packaging for Oregano Essential Oil https://aromavita.gr/product/wild-greek-oregano-10-1000ml/
https://aromavita.gr/product/water-soluble-wild-oil-of-oregano-50ml
Company name:
Aromavita
Company's area of activity:
Production of dietary supplements and essential oils
Description of product/service categories:
Aromatherapy. Dietary supplements
Distribution channels and sales geography:
USA, UK, Europe AMAZON/EBAY/Own site aromavita.gr
Target audience portrait:
Educated women and men aged 30-65 who are disappointed with the effectiveness of pharmaceutical drugs such as antibiotics and antifungals and are looking for a worthy alternative. Based on recent research on the effectiveness of oregano oil.
Existing or proposed positioning:
aromavita.gr Aromavita products are a combination of all external components: carefully processed active ingredients, botanical extracts straight from the heart of the earth, and, like our star component, pure Greek oregano oil. Here, the power of nature is combined with our unwavering attention to quality.
Aromavita is not just a brand; it is an expression of the family's passion for holistic well-being, ecological creation, and preserving the true essence of the natural world. With over twenty-five years of experience in perfecting the art of distilling aromatic and medicinal herbs, our journey is rooted in the belief that Mother Nature holds the key to our lives.
Closest competitors: 1. GAIA https://www.gaiaherbs.com/products/oil-of-oregano
2. https://www.amazon.com/Organic-Oregano-Certified-Non-GMO-Carlyle/dp/B0B94T7BTZ/ref=zg_bs_g_3766561_sccl_3/143-1011173-1474156?psc=1
3.https://www.amazon.com/Organic-Oregano-MaryRuths-Non-GMO-Tincture/dp/B08NFLNRHY/ref=zg_bs_g_3766561_sccl_7/143-1011173-1474156?psc=1
4.https://www.amazon.com/MAJU-Carvacrol-Mediterranean-Essential-Seasonal/dp/B0C6RLGDT6/ref=zg_bs_g_3766561_sccl_11/143-1011173-1474156?psc=1
Key competitive advantages of the company:
The company does not just sell oil; it produces it. Greek oregano oil is the best in the world in terms of beneficial components. The experience of producing oregano oil is over 20 years.
Brand name on the packaging:
AROMAVITA, Oregavit line (Wild oregano oil)
Product price segment:
20 euro
Duration of product presence in the market:
10 years
Advantages of the promoted product:
100% naturalness, high quality, effectiveness, absence of diluents and additives. Carvacrol content (active component) 86-90%, this is the highest content on the market, which is only present in Greek oil, which is what our product is.
What benefits does the buyer get from purchasing the product?
Guaranteed premium quality at a good price
Is the packaging being created for the first time or is there an existing option? (attach an image of the existing packaging)
The old packaging is attached in the files, as well as through these links: https://aromavita.gr/product/wild-greek-oregano-10-1000ml/
https://aromavita.gr/product/water-soluble-wild-oil-of-oregano-50ml/
Formulate the main task of the packaging design:
Easy readability of text and easy recognizability. It should evoke a sense of trust, reliability, naturalness, a sense of protection and dynamics.
Style in which the packaging should be done:
Not critical.
Basic colors:
Not critical, but preference for the presence of metallic colors in some area is welcomed.
Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)? Specify the placement on the packaging?
In the files, there is a USDA organic stamp and logos, + a shield (symbol of body protection)
In what format do you want to receive the source material?
ai
Provide any additional information you consider important.
Products of this premium line include: boxes and labels for: 1. 100% Pure oregano oil 30ml, 2. water-soluble oregano oil Water Soluble 50ml .
3. ImunShield 30ml (oregano oil with olive oil) 4. And only the label for oregano oil capsules 120 Capsules label size: 7.2x19.5 cm.
The line will be expanded. On the packaging, I would like to see a shield (symbol of body protection) and it is necessary to integrate the existing blue color from the old packaging of the water-soluble product for recognizability. It is possible to use other colors on the remaining products. The line will be expanded. On the boxes, embossing is possible/desired to give volume on the leaves or in the name
It is also necessary to integrate the marking stamp ‘USDA Organic’
