Main task of the character design competition:
Good day, a character needs to be developed for the website - medicalfox.de. The company is engaged in the production and sale of dietary supplements based on natural ingredients. That is, the main focus of the company is naturalness, what nature provides. The product is based on goji berries, spirulina, and other natural elements.
We would like to develop a character, specifically a fox, who would be an assistant for the user, giving advice and suggesting products based on the client's preferences.
The character will be placed:
- At the bottom of the screen (on the website), there will be a fixed bar where a couple of questions will be asked, the user will be able to answer them (like how old are you, your gender, etc.), after which a product will be suggested for the user.
- It will also be placed in the chat, again as the same assistant.
- A page will be created with an online test for basic health recommendations - something like this
Is the character real or fictional? An animal, a fictional creature, specifically a fox, in a cartoon style. Accordingly, it can deviate from the standard coloring of foxes; it can be depicted as green, made of leaves or something like that, but visually the creature should resemble a fox.
In what style should it be executed?
- full color
- bright
- cartoonish
Specify items, clothing (uniform), details, objects that you would like to see with the character: All at the discretion of the performers. It can also be without.
In what pose should the character be depicted? At the discretion of the performers, according to the basic description.
What impression should the character's image convey?
The target audience is men and women aged 18 to 60 years. The company is located and operates in Germany.
The character should not be childish or too extravagant. It should not be crazy or overly comical.
However, the character should "lighten the seriousness" of the website, be inviting, but at the same time should not be too serious.
Where will the character be placed: The character will be placed on the website as an online assistant that will help the client in choosing a product.
Provide examples of characters that you like:
- Corgis (it is also said that this breed of dogs has a fox-like face, plus they are very cute, so their face can be used, although as a fox lover, I think they are cute anyway)
In what format do you want to receive the source material?
- Vector image (SVG, AI, etc.)
