Company Name:
Online Accounting — «Dilovod»
Company Activity:
Development of cloud software for accounting and reporting
Product / Service Description:
Online Accounting — «Dilovod» — is cloud software for small businesses that allows for management, accounting, and reporting in one program.
To get started, you just need to register
Distribution Channels and Sales Geography:
Any digital channels across Ukraine
Target Audience Profile:
1. Entrepreneurs.
Owners and managers of small or medium-sized businesses who want to control their financial indicators, require clear information presentation, and seek a comprehensive solution at a favorable price.
Business sectors: wholesale trade, non-food retail trade, production of goods and services, non-manufacturing services, construction.
Mostly men aged 25 – 40 years.
2. Accountants.
Next-generation accountants who work on outsourcing, striving for maximum simplification and automation of the accounting process, which will save their time. They need reliable data storage, compliance of software with accounting standards, and timely execution of tasks.
Mostly women aged 25 – 40 years.
Existing or Proposed Positioning:
«Dilovod» — is a Ukrainian online service for accounting and reporting that simplifies life for entrepreneurs and accountants, making their work more efficient. It helps maintain a balance between work and personal life.
Tone of voice: Dilovod is a modern businessman «in sneakers». Knows everything about accounting and management accounting and financial reporting. We are experts for our audience. We can advise and are always ready to help.
At the same time, our program is about simplicity. It is easy and clear to use, with a pleasant light design. Therefore, we communicate easily and friendly, with a good mood, on equal terms. With Dilovod, you want to communicate, and it is pleasant.
Closest Competitors:
1C
Main Competitive Advantages of the Company/Product/Service:
What should be depicted on the banner?
Sketch in the attachments. The background must be yellow. See the design of advertising materials in the brand book. The notification on the phone should be larger for better readability. + logo in the bottom left corner. Add a descriptor to the logo: online accounting
Text on the left:
How to earn with the accounting program? Easy!
Text in the phone notification:
- top left corner - Logo icon, Dilovod.ua
- top right corner - now
- main text:
Statement from 10.12. for the account UAH.
Cashback credited 1235.88UAH
Balance 11784.99UAH
Text on the button:
I want the same!
(make the button dynamic, so it invites clicking)
In what style should the design be executed?
- the image must comply with the corporate identity rules
- dynamic
- youthful
Do you have a corporate style, logo?
Brand book: https://drive.google.com/file/d/1JufID_W6bGcTmmPJMFlPy7FnvsEK5ZsD/view?usp=sharing
Ideology: https://drive.google.com/file/d/1fyyKGGn_30_mUED_sU0xIbSx59NJZ8-8/view?usp=sharing
Logo in the attachments.
Are there any mandatory graphic or text elements? (specify which and attach in tiff, gif, ai, eps, cdr, jpg or other format)
Logo
In what language should the text information be written?
Ukrainian
What size of the banner in pixels needs to be developed?
1. 960x320 eps, psd, png
2. 728x90 Animated - gif, eps, psd, no more than 1 megabyte
Where will the banner be placed?
Homepage of the website https://7eminar.com/, top banner.
Website https://i.factor.ua/news/, top banner
