Company name: "Panorama". (Perhaps we need to suggest one more word to add, as there is a network "Panorama", we want to have distinctive features. We thought: "Panorama Trattoria", but the characteristics of Trattoria do not quite align with our ideology)
Type of activity and positioning of the restaurant:
A restaurant & Hookah Lounge with a small selection of dishes, drinks, alcohol, etc. Where you can have a great time partying on weekends with friends and alcohol, as well as chill out calmly with friends while smoking hookah, sipping whiskey with cola, and having something tasty to snack on the first floor. Spend a family evening, a date with a girl, or a business meeting in a pleasant atmosphere! You can hold a corporate event with a small company in 3 VIP rooms, as well as book the main hall of the restaurant for a big party, wedding, or birthday.
Cuisine: European mixed.
Location: A city with a population of ~250,000 people in Ukraine
Description of products/services:
Why Panorama? From all windows + a glazed terrace with a very beautiful view of the local river and the city! No establishment in the city can boast such a view from the windows!
A two-story establishment with one name and cuisine, on the 1st floor a Hookah Lounge, on the 2nd floor a restaurant.
Interior and facade design of the restaurant:
Building facade:
https://drive.google.com/file/d/1U2NPiwIFpjaZreSzjFUEpsR-MWPaT5e6/view?usp=sharing
https://drive.google.com/file/d/1FDf37-kyv7UyatGHuxSoC3RkTC1OVCct/view?usp=sharing
https://drive.google.com/file/d/1QBaxJBSEnePmFtVT-7BQDdZR2uEVEbWv/view?usp=sharing
Example of the facade in reality:
https://drive.google.com/file/d/1bSYrTHtB45I--v_bJprrUdUIl_ulra9i/view?usp=sharing
Design concept of the 2nd floor
https://drive.google.com/file/d/1hIC73IjpNGOFiKWu2I7QbTTaH7Nh3nIx/view?usp=sharing
https://drive.google.com/file/d/1JfJx1DgQmDGP9C3vDLHD35vw1KnTtgJs/view?usp=sharing
Interior design of the 2nd floor (what is available at the moment) (In development)
Large VIP hall
https://drive.google.com/file/d/1bQwsiopdDl4bJj5dQqkc8P43gUmP6AP5/view?usp=sharing
https://drive.google.com/file/d/1IoZOSIuMygfu-JLLtq87lRHaa899dOWv/view?usp=sharing
Toilet 2nd floor
https://drive.google.com/file/d/1SUDpiqLg7WVnkJ_vXr76n1hhJl2l_MIl/view?usp=sharing
1st floor. Deer
https://drive.google.com/file/d/1O61KZ5eHUhK19tklFPOYFfekzvWLk1hl/view?usp=sharing
And let’s not forget that there is a very beautiful view from the windows + the glazed terrace of the establishment
You can see the river, the city, the church.
Closest competitors:
https://www.facebook.com/ne.speshi/
https://ru-ru.facebook.com/shobar37/
https://www.facebook.com/ndp.hb.kr/
https://www.instagram.com/mokko.coffeeshop/
https://www.facebook.com/KirovogradScorini/
https://www.facebook.com/kafe.schaste/
Main competitive advantages:
- The main advantage is the beautiful panoramic view from any window and the glazed terrace of the restaurant.
- Located in the center
- Exclusive hookahs of medium and premium class
- Interior
What elements should the logo consist of?
A logo with the name and a graphic element (for example, something related to nature (river or deer, or both)). Please suggest your vision!
- only from the original brand writing (but then something interesting and creative needs to be integrated into the text of the name)
or
- from the brand writing and a graphic element
What word or phrase will be used in the logo? Panorama
Suggest your vision! Perhaps add some word, like we wrote above "Trattoria" (but again, it does not fit the ideology).
Should the logo be bilingual or trilingual? No
If the company has a slogan or status line that needs to be added to the logo?
There is none! If you see it somehow, then please 🙂
What should be depicted in the logo?
A logo with the name and a graphic element (for example, something related to nature (river or deer, or both)). Please suggest your vision!
Is the logo being created for the first time?
The logo has already been created by a designer!
It looked like this:
https://drive.google.com/file/d/1kPKs8DrxzcsShjd7ZsZJMo6pLKsdDhUA/view?usp=sharing
1. Eastern motifs (font) do not fit the ideology.
2. The frame fits the idea of a panoramic view, BUT it is already used in many places including competitors, beauty studios, etc..
and like this:
https://drive.google.com/file/d/1W_wK1dAWHYS_AkLuoUwM5byXNSIq7gga/view?usp=sharing
1. Like the solidity, but simple.
2. The same about the frame.
Are there basic colors or a preferred color scheme?
Predominantly neutral colors. Or completely monochrome.
What should the logo be like (remove unnecessary points)?
- minimalistic
- monochrome
- (possibly) carefully drawn images with detailing of small details, etc.
- image-based, status-oriented
- modern
- ??technological
- possibly add images of nature to the logo (since there are deer on the wall, a beautiful view of nature from the windows of the establishment)
- possibly add something creative, interesting to the text of the name, but not lose solidity and image.
What brand do you consider successful in this category of goods or services, and why?
Really like the logo of One Dollar Bar. Stylish, minimalistic, creative.
https://www.facebook.com/onedollarbar1/photos/a.1675188852741519/1675188859408185/?type=1&theater
Like the logo of HQBar. Modern, minimalistic, cool color combination
https://scontent-waw1-1.cdninstagram.com/vp/03c99d112c45b831af41d68653db151b/5CC1846C/t51.2885-19/s320x320/34563481_503594430056668_525657946391052288_n.jpg?_nc_ht=scontent-waw1-1.cdninstagram.com
Like the logo of Fabius. Solid, strict, has a symbol (sign) of the establishment in the form of a triangle.
https://fabius.com.ua/
Like the logo of the restaurant Belka. I like the creativity.
https://i2.wp.com/prclub.spb.ru/wp-content/uploads/2015/10/1610786_975391399194285_8232188717044349230_n.jpg?resize=600%2C530
Like the creative idea of embedding a fork with a knife into the name. The question is whether this theme of adding cutlery to the logo is not overused!? Also stylish!
http://www.logowiks.com/wp-content/uploads/2017/01/best-restaurant-logo-design-4.gif
https://zg-brand.ru/images/Top_-10/Logo_rest/logotipy-s-dvojnym-dnom.jpg
Are there any undesirable elements for use in the logo?
Probably the frame. And strong multicolor (it will likely remove the solidity of the establishment)
In what format do you want to receive the source material?
png, cdr, ai, psd, jpg, all formats for printing
Please provide any additional information you consider important.
