Company Name: Architecture Quotient Group (shortened as AQ or AQ group)
Company Activity:
- professional and structured consulting in the fields of architecture, construction, design, and decoration
Description of Products/Services:
- Project management and architectural design
- launch of business products in HoReCa
- design and decoration of objects
- product design, etc.
Target Audience Profile:
- those wishing to invest wisely and purposefully in real estate
- those wishing to build a house without getting involved in the process but also not being deceived
- those seeking protection and assistance in construction processes
etc.
Describe the main competitive advantages:
- structured business processes
- clear scheme and plan for task execution
- we will involve specialists of any profile in addition to the project
- high level of architectural working documentation submission
- international format of work
What word or phrase will serve as the logo?
- ideally, we need 2 versions of the logo - short (AQ) and long (AQ group or Architecture Quotient Group)
Should the logo be bilingual or trilingual?
- only the English version
In what format do you want to receive the source materials?
- for the contest work, a sufficient image, from the winner - the logo in the source file. Then we will discuss continuing work on the company's corporate identity with the winner.
Distribution channels and sales geography:
- Ukraine, CIS, Europe, America
Content, nature of the logo and corporate symbol (functional, psychological, spiritual content that the brand should contain):
- the logo should be appealing and interesting, maybe even a bit unusual, but serious and substantial, reflecting stability and reliability
- it should not have the character of being just some design studio
Associative characteristics most suitable for the logo:
- reliability
- variability (we will create a business process for your project)
- organization
- creativity (in terms of design)
- rationality
Are there any undesirable elements, if so – specify them:
- dancing fonts
- picture-drawings (maybe hints at something)
- houses and bricks in the logo
What logo (and/or trademark) do you consider successful in this category of goods or services, and why?
- http://yunakov.com/about.html
- https://mahno.com.ua/
- http://soesthetic.com/
Is the logo being created for the first time or has it existed before and is now being recreated?
- new company
