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For which product is the packaging to be developed? Healthy popcorn in snack format.


Product description for which the packaging is being developed:

Low-calorie, natural popcorn without artificial additives and low in salt, cooked in coconut oil, has a great taste and bright packaging. The packaging volume is 20-25 grams depending on the flavor - the perfect portion for a snack. 


Company name: Light Snack;


Company's line of business: Production of healthy snacks;


Description of product/service categories:

There will be 3 flavors of popcorn: 

  • cheddar cheese, 
  • sour cream and herbs, 
  • sea salt;


Main target audience for the product:

  • young, active, educated women aged 24-35.
  • The second main audience is young families.  (Women aged 24-35);


Closest competitors:

  • Holy
  • LamaCorn
  • Popcorn from the cinema planet
  • Funny Sheep ;


Main competitive advantages of the company:

  • Price
  • Healthy composition
  • Bright European packaging
  • New format of popcorn consumption as a healthy snack


Price segment of the product: 20 hryvnias per package on the store shelf (25 grams package salt, 20 grams package sour cream and herbs and cheese)


Distribution channels and sales geography: Supermarkets, organic product store chains, pharmacies, gas stations, neighborhood grocery stores, cafes, fitness clubs, cinemas, online stores.

Geography: Ukraine;


Brand name on the packaging: Light Corn


Is the packaging being created for the first time or is there an existing option? The packaging is being created for the first time, but there are references.


Formulate the main task of the packaging design:

It is necessary to develop the packaging design (front and back) for 3 flavors: cheese, sour cream and herbs, sea salt.

The design should be based on the references attached.

It is necessary to develop the design in one of the styles of the references or take separate details from the packages. A unique style that differs from the references is also welcome if you are confident it will be more suitable for our company.

On the back of the packaging, in addition to the necessary mandatory information, any creativity is welcome.


Basic colors:

  • Cheese - yellow 
  • Sour cream and herbs - green 
  • Sea salt - blue-light blue


In what format do you want to receive the source material? EPS, AI, JPG, PNG. 

Vector in Illustrator, raster in Photoshop by layers, text not in curves.


With the winner, we will make final adjustments, and later there may be cooperation on website design development, ongoing collaboration.


Provide any additional information you consider important.

All information is in Ukrainian, under the flavor name in Ukrainian, duplicate in smaller font in English.

It is necessary for the packaging to have popcorn kernels printed for clear understanding near the store shelf that the package contains popcorn.

It is necessary to indicate the number of calories in the package (let's take the number 85 as an example) with a note of only 85 calories

Mandatory note without GMOs.


Ingredients:

Cheese: corn grain, coconut oil, whey, sea salt, glucose, yeast extract, natural flavoring "Cheddar Cheese", "Butter", B-carotene.

Sour cream and herbs: corn grain, coconut oil, sea salt, dry milk whey, glucose, ground onion, dill, yeast extract, natural flavoring "Sour Cream", ground turmeric.

Sea salt: corn grain, coconut oil, sea salt, yeast extract, natural dye carmine.


On the front of the packaging it is mandatory to include notes: no sugar, made with coconut oil, 100% Natural,

no artificial flavorings, 60% less salt.


On the back side it is necessary to provide more detailed information about the health benefits: no sugar, made with coconut oil, Vegan, 100% Natural, low glycemic index, whole grain, gluten-free, no artificial flavorings, no preservatives

Expiration date 6 months.

Store at a temperature from 15 to 25 preferably

Consume within 72 hours of opening.

On the salt flavor, add on the front page the inscription Corn grain + coconut oil + sea salt

Layout of energy value on the package and per 100 grams.


Produced on order: ______________

Manufacturer:_______________

Packager:__________________

Barcode 
Updates
Update #1

imageWe are sending examples of packaging from foreign competitors' analogs.image


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19 February 2020, 8:59
Update #2

The packaging will be matte! Clarification

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19 February 2020, 18:22
Update #3

Please note the main points. The main front side should have the following key parameters: logo, an image conveying flavor, popcorn pieces to show that it is popcorn, text about healthy properties from the list that stands out well, and the text about the number of calories should stand out even more significantly.

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19 February 2020, 18:46
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