Development of packaging for liquid soap in a doypack (bag)

Hello dear contestants, you can be part of creating a very high-quality natural product in the Ukrainian market, namely natural liquid soap in a doypack, your part of the work is the packaging. You will be able to see your creation on the shelves of the best retail chains in Ukraine, both national and small shops, in both large metropolises and small towns in the regions. We want to see quality packaging and hope to find a designer for possible further fruitful cooperation. Let's make the best liquid soap in Ukraine, safe for the environment, safe for our children and parents, a product we can be proud of, a product of ours and yours, a product of Ukraine! We have made the best natural liquid soap, and we expect the best packaging from you that can reveal the full potential of the product! Below we have prepared a description for the work, we will watch and comment on everything you do, no work will go unnoticed! Good luck in creating the packaging of your dreams!

Contest task: Develop a design for a doypack (size 135*210) for natural liquid soap with the scent of 

Watermelon (red soap)

The winner in the same style will create scents Lemon (yellow soap), Apple (green soap), Coconut (white soap), Mint (black soap), meaning the budget for the contest already includes these packaging options.

Product description for which the packaging is being developed: This is natural care and concern at an affordable price. Natural liquid soap is made from vegetable oils, DOES NOT CONTAIN ANY SYNTHETIC SURFACTANTS (SLSE, SLS, PRESERVATIVES, phosphates). Since the product is alkaline, it has excellent antibacterial properties and high quality.

Company name: PP Pobudagrohimservis

Company activity: Production of natural household chemicals

Distribution channels and sales geography: Retail chains , distribution (small household chemical stores), Ukraine, Europe. 

Target audience portrait: Girls, Women aged 25 to 50 years.

Closest competitors:

Brand name on the packaging: Kavati

Product price segment: Medium, Medium +

Duration of product presence in the market: On the market for 1 year, this product is new in this packaging.

Advantages of the promoted product: Natural, antibacterial, biodegradable, does not harm health and the environment, for natural soap a very affordable price, imported analogs with the same composition are at least 5 times more expensive.

What benefits does the buyer get from purchasing the product? A natural product at the price of a non-natural one

Is the packaging being created for the first time or is there an existing option? New

Formulate the main task of the packaging design:

• attract the attention of a person 
• stand out from competitors
• show the naturalness of the product
• create a sense of delight when seeing the product
• fruits should look super juicy

Style in which the packaging should be made: at the designer's discretion (without restrictions on imagination), we will review current options and comment so that performers can see and adjust their options.

Basic colors: According to the color of the fruits/scents

Packaging that is liked:

Logo

Additionally:

• Scents on the labels: juicy watermelon, lemon freshness, green apple, coconut tenderness, refreshing mint
• Colors of the packaging: according to the color of the fruit
• Insert the logo attached to the contest
• On the packaging, the inscription or icon: 100% natural
• On the packaging it should be indicated: Does not contain:  Synthetic surfactants, SLS and SLES, phosphates, preservatives
• Indicate the volume of the packaging: 460ml
• Packaging in Ukrainian language
• Inscription on the packaging: "Natural hand soap", natural soap - in large font, for hands - in smaller font
• Do not make the back side of the packaging yet, but it is part of the project, after agreeing on the front label we will move on to developing the back. There will mainly be text
• The packaging will be without a neck, the corner will be cut off.