Rebranding of motor oil label due to the transition to a new packaging format.

Company Name: TEMOL

Company Activity Type: Manufacturer

Description of Product/Service Categories: Motor oils, transmission oils, antifreezes, lubricants, automotive chemicals

Distribution Channels and Sales Geography: Ukraine (online and offline)

Target Audience Profile: Men 22-60+ (car owners)

Existing or Expected Positioning: Local manufacturer

Closest Competitors: Shell, Castrol, Total, Wolf

Main Competitive Advantages of the Company: own scientific and technical laboratory, production on the territory of Ukraine, unique products for specific equipment.

Product Description for Which Label Development is Needed: PREMIUM motor oil line

What Brand Name Will Be Placed on the Product: TEMOL PREMIUM 5W-30 (5L)

Product Price Segment: Medium+ (due to own production and logistics costs)

Duration of Product Presence in the Market: 17+ years

Advantages of Your Product: Oil made from the same imported raw materials as global brands but at a lower price, proprietary technological products developed from "0"

What Benefits Does the Buyer Get from Purchasing the Product? Economic benefit without loss of quality

Is the Label Being Created for the First Time or Do You Wish to Update an Existing One (attach an image of the current label)? Update/Reposition

If the Label is Being Developed for a Specific Packaging Format, Indicate the Label Dimensions: Attached

If a Label Template is Being Developed, Indicate Which Label Formats the Design Concept Will Apply To: 1L, 4L, 5L,

What is the Main Task of the Label Design? Refresh the old classic design, find a non-standard solution that could distinguish the product on the shelf among competitors.

In What Style Should the Label Be Executed? Futuristic, technical, dynamic

Basic Colors: Red, white (linked to logo). Others at your discretion

Are There Mandatory Graphic and Text Elements to Use (photos, texts, licenses, images, drawings)? Logo, basic elements (viscosity: 5W-30, line: PREMIUM, specifications: API SN/CF; ACEA A3/B4, volume: 5L)

In What Form Would You Like to Receive the Output Material? vector

Please Indicate Any Additional Information You Consider Important:

• Greater emphasis on the logo (it should occupy more space on the label than before);
• No emphasis on made in Ukraine;
• All design in ENG (unified for further export)

logo, die-cut, packaging, old design, competitors - attached