Company Name: Nuevo Design
Company Activity:
Event management
Description of Products/Services:
- Event management or concept development and organization of large commercial events (exhibitions, conferences, forums, grand openings, festivals, launches, etc.) for government agencies and private companies;
- Design and construction of exhibition stands;
- Development of digital and interactive technologies (3D mapping, holograms, AR, VR various multimedia solutions and installations for museums, malls, showrooms, interactive tables, etc.), their use and implementation in the event industry;
- Implementation of ecological/sustainable materials and solutions in the event industry;
- Professional project management.
Distribution Channels and Sales Geography: Middle East, Europe, USA, Canada.
Target Audience Profile: Marketing departments/CEOs of government agencies and large companies.
Existing or Proposed Positioning: The company positions itself as a pioneer in the event industry by offering the implementation of innovative and at the same time ecological solutions (materials/technologies) for concept development and project implementation.
Main Competitive Advantages:
Creative solutions using interactivity and ecological materials. A company with good experience, recognizable, loyal clients, and a good reputation in the market.
What elements should the logo consist of?
- from a signature writing and graphic element
What word or phrase will be used in the logo?
Nuevo Design
Should the logo be bilingual or trilingual?
No
If the company has a slogan or tagline that needs to be added to the logo?
Interactive solutions in sustainable event management.
* it is preferable to have the ability to change it later
What should be depicted in the logo?
Creativity
Is the logo being created for the first time or has it existed before and is currently being redesigned (rebranding)?
The main task is to rebrand the existing logo while maintaining recognizability.
Indicate if it is necessary to maintain continuity of the logo (the new logo retains features of the old one).
Yes/No
What should the logo be like?
- simple, concise
- minimalistic
- image-based, status-oriented
- dynamic
- modern
- abstract
- technological
What brand do you consider successful in this category of goods or services, and why?
No such brands
Are there any undesirable elements for use in the logo?
Handwritten fonts, unclear shapes, vintage/gothic fonts, etc.
In what format do you want to receive the source material?
PDF, Ai
Provide any additional information you consider important.
We kindly ask not to send options with stock logos. We can also consider options for a new logo if you do not have options for improving the existing one, but preference will be given to those who can maintain visual identity.
After the logo competition is completed, the next stage will be to develop a full brand book, with a large number of worked-out elements (corporate style, presentations, portfolio, letterheads, textile products, social media, etc.).
