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Brief: rebranding of the logo + add 2-3 colors to the corporate style


Company's area of activity: home textile factory


Website: https://leleka-textile.com


Description of products/services: home textile items – blankets, pillows, bed linen, bedspreads, mattress covers


Distribution channels and sales geography: available throughout Ukraine - retail, online stores, marketplaces, specialized textile stores, markets


Target audience portrait:  our customers are mostly women aged 25-64 (core 35-54), middle management specialists, office employees, managers, accountants, economists, etc. Residents of large cities and nearby towns. Average and average+ income. Rational, practical. Values - family, interests - home improvement, fashion, handicrafts, fitness, recipes, and healthy eating


Existing or proposed positioning:  our brand helps to realize dreams of a beautiful and cozy bedroom interior and comfortable home textiles. 


Mission - to care for the healthy and comfortable rest of customers, satisfying their need for quality and affordable home textiles.


Brand values - quality does not mean expensive, variety of assortment - every customer will find their "own" product, innovation, fair prices and discounts, relevant availability, fair conditions, quality service, prompt service and support.


Brand character - caring, cozy, exceeding expectations, close, attentive, open, honest, reliable


Main competitive advantages:  

Own production, factory quality of products (neat seams, fine stitching, density of filling, quality of fabric), attractive appearance, affordable and fair price


Price category: (average, average+)


What elements should the logo consist of? 

From the corporate writing and graphic element


What word or phrase will be used in the logo?

In Latin Leleka-Textile or in Cyrillic Лелека Текстиль (at the designer's discretion)


Should the logo be bilingual or trilingual? 

At the designer's discretion


If the company has a slogan or status line that needs to be added to the logo? 

No


Where will the corporate style most often be seen by the consumer?

Label/inlay, fabric tag, cardboard tag, packaging, website, Instagram account, catalog, price list, poster, sign


Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)?

Yes, this is a rebranding. Currently, 2 options are used

image

Indicate if it is necessary to maintain the continuity of the logo (the features of the previous one are recognizable in the new one).  

Yes, clients should recognize us. We have been on the market for a long time, so this is important. Continuity is mandatory. Alternatively, at the designer's discretion, two logos can be made, one of which is a transitional option.


What CHARACTER of style do you think is preferable for creating the desired brand image?

Moderately restrained, noticeable, attractive, understandable, not pale, should appeal to our target audience, «BRANDNESS» (should look like a brand), image-oriented, modern, should look good on main carriers (label, tag, packaging, website)


Are there basic colors or a preferred color scheme?  

Yes, there are basic colors - white and blue. Variants of colors and their shades can be used. It is also necessary to add complementary colors and shades to the corporate style, resulting in about 4-5 colors. As an option – blue (shades), light blue (shades), graphite can be added, gray-blue, but this is at the designer's discretion. The colors should complement each other.


What brand do you consider successful in this category of goods or services, and why? Idea, https://ideia.ua/, stylish and beautiful presentation (appearance of products, variety of photos, schemes/images of products, packaging), looks like a brand


In what format do you want to receive the source material?  

In curves, editable (for example, CorelDRAW, etc.), png (transparent background)


Provide any additional information you consider important.

To understand how the logo will look on carriers, a visualization needs to be done, for example – on a label, tag, packaging, website

The logo relates to home textiles and should not be associated, for example, with milk, toothpaste, etc.

An interesting logo idea from another sphere (not binding, just an example)

image
Updates
Update #1

Important clarification for contest participants!

It is not necessary to use a bird in the logo; you can completely abandon it and use only text. 

For continuity, you can use only the inscription (Leleka-Textile or in Cyrillic Лелека Текстиль) and it can be an oval. Alternatively, if it looks harmonious, you can stylize the bird to fit the logo. Or stylize another element that is related to the theme of home textiles, sewing production, etc.

It is important to feel the brand image and the specifics of the product (home textiles)

This can simply be an inscription with some graphic element that ultimately looks harmonious and like a BRAND. 



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26 January 2022, 12:18
Update #2

Fonts do not need to be preserved - on the contrary, they must be replaced instead 

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26 January 2022, 12:23
Update #3

Dear contestants! If interesting ideas arise that are radically different from the current logo, please send them as well. The main thing is the name; it must remain, but even it can be visualized in different ways and with different fonts. We want a logo that looks like a BRAND - that is the main thing! We are completely open and will consider all your options. 


We would also like you, in addition to rebranding the logo, to select corporate fonts and a color palette (4-5 corporate colors). So that this can be visualized on the main media - website, label, tag, etc., and to see how everything will ultimately combine.

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26 January 2022, 16:28
Update #4

Guys, a small clarification. The logo should not be complicated. As they say - everything genius is simple. If you think something is unnecessary - feel free to remove it. It can be either Leleka-Textile or just Leleka. It may include a bird and an oval, or it may not. The main task is that the logo should look like a Brand - corporate, image-oriented, modern.  Complete continuity is canceled!

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27 January 2022, 22:46
Update #5

Guys, I am considering the possibility of using the logo on different media, including the website, printing on labels, tags, and embroidery on fabric. Therefore, I ask you to take this into account during the development. The logo should not be complex so that it can be reproduced in its original form later.

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30 January 2022, 17:02
Update #6

Guys, there are 2 days left for the submission of your works. Therefore, I am waiting for your options.

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31 January 2022, 16:56
Update #7

Guys, I am temporarily opening the visibility of the works so that you have the opportunity to look at the preliminary options and suggest new ideas.

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31 January 2022, 17:01
Update #8

At the request of the participants, the competition has been extended by 3 days.

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1 February 2022, 21:36
Update #9

Guys! Thank you all very much for participating in the contest! I didn't expect such a large number of participants and cool works. Therefore, it was very difficult to make a choice. 15 logos made it to the TOP. In the end, we decided and chose the option that best fits the company. If this is not your option - it does not mean that it is bad in any way, we just chose the one that is most suitable for us.

As a token of gratitude for participation, I will send all contestants a promo code for a 15% discount on our products. 

Once again, thank you very much for participating!

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9 February 2022, 16:01