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Company name: Annushka Health Care (http://apteka-annushka.com.ua/)

Company activity: Pharmacy chain

Product / service description: Sale of medical products

Distribution channels and sales geography: Retail pharmacy network / Ukraine

Target audience profile: Men and Women 18+

Existing or proposed positioning: Modern, high-tech, pharmacy of the future

Closest competitors: Low price pharmacy, Good day pharmacy, Let's be healthy together, Wishing health

Main competitive advantages of the company: Availability of medical products

What word or phrase will be used in the logo? Annushka Health Care

Should the logo be bilingual or trilingual? Can try to transliterate the name

Are there basic colors or a preferred color scheme? Any colors, at your creative discretion


Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? (in case of rebranding, add an image of the current logo) Rebranding (current logo on the website)


Indicate if it is necessary to maintain continuity of the logo (the new logo retains features of the old one). No, I expect interesting options for the new logo


What should the logo be like? 

  • simple, concise
  • minimalistic
  • modern
  • abstract
  • technological


What image of the company should be conveyed through the corporate identity?

  • modernity, innovation

Where will the company logo be used in the future? In the future, the logo will be used for placement on:

  •  pharmacy sign
  • company website
  • printed materials
  • packaging of medical products


As part of the competition, it is necessary to propose a corporate identity for:

  • business card (corporate)
  • letterhead
  • notepad
  • pen / pencil


For which media should the corporate identity be developed for the winner of the competition?

  • business card (corporate)
  • letterhead
  • euro envelope (DL)
  • folder
  • PowerPoint presentation templates (title page, slide template)
  • modular grid for print and outdoor advertising
  • badge
  • pass
  • notepad
  • pen / pencil
  • table flag
  • mug / glass


In what format do you want to receive the source material? Vector