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Good day. We expect to receive a non-stressful, easy-to-perceive logo that will reflect coziness, stability, and cleanliness. It is preferable, but not mandatory, to maintain recognizability; both light rebranding and new fresh ideas are welcome.

Thank you all for participating.


Company name: 

Our Beer


Company activity: 

Network of draft beer stores


Description of products/services: 

Tasty draft beer and ciders from local Ukrainian producers and imports


Distribution channels and sales geography: 

Own network of stores in regional and district centers


Target audience portrait: 

Men aged 22-60, women aged 30-50. In general, the composite image of our customer is a middle-aged man who is going home from work. 


Existing or probable positioning: 

Interesting beer that you won't find in regular grocery stores.


Main competitive advantages of the company/product/service: 

Wide stable assortment, always fresh beer stored in refrigerated chambers


What elements should the logo consist of? 

  • from a corporate inscription and a graphic element


What word or phrase will be used in the logo? 

Our Beer


Should the logo be bilingual or trilingual? 

No


What should be depicted in the logo? 

At the author's discretion


Is the logo being created for the first time or is it being recreated – rebranding?

Rebranding



Please indicate if it is necessary to maintain continuity of the logo (the new logo features elements of the previous one): 

If possible, but it is not mandatory to maintain recognizability


Are there preferred main colors? If so, which colors do you prefer? 

If possible, but it is not mandatory to maintain the colors


What should the logo be like? 

  • simple, concise
  • image-oriented, status-oriented
  • modern


Are there any undesirable elements for use in the logo? 

The logo should not include hops or other things that many people have never seen in person)) To avoid difficulties for the customer in recognizing the images on the logo. And there should also be no beards);


In what format would you like to receive the output material? 

Vector, preferably cdr
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