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Here is the project brief.

https://docs.google.com/document/d/1KBWOi0LsSGkWB6AqgQPI2dS4K2JGxTK3fc3Ntniun88/edit?usp=sharing

Below is the standard form:


Company Name:  

TM Alloid


Company Activity:  

Manufacturing and trading


Description of product/service categories:  

Hand tools and consumables for construction


Distribution channels and sales geography:  

Ukraine, through a network of dealers, own website


Target audience profile:  

Car owners and auto masters
Men who do repairs at home/at the cottage

Builders


Existing or anticipated positioning:  

Quality tools for solving any task. 


Closest competitors:  

TOP TOOL, Intertool, Dnipro-M


Main competitive advantages of the company:  

quality-to-price ratio


What elements should the logo consist of 

I accept options. It definitely should have the name (at least at this stage of development)


What word or phrase will be used in the logo?  

There is no slogan, but the parent brand Vitol needs to be used


Should the logo be bilingual or trilingual?  

No


Does the company have a slogan that needs to be added to the logo?  

No


What should be depicted in the logo?  

If there is a tool, it should be universal. The tool that fits every target audience group


Is the logo being created for the first time or is it being recreated (rebranding)

Rebranding

image



Please indicate if it is necessary to maintain the continuity of the logo (the new logo features elements of the previous one):  

No, it is not necessary.


Are there preferred main colors, or which colors do you prefer?  

The green color should be the main one. But the shade can range from lime to emerald


What should the logo be like? 

  • simple, concise
  • bright
  • modern
  • technological


What brand do you consider successful in this category of goods or services, and why?  

Unfortunately, there are no examples


Are there any undesirable elements to be used in the logo?  

No


What image of the company should be conveyed through the corporate style 

  • strength, stability of the company
  • dynamics, moving forward<!-- li-->
  • modernity, innovation


For which media should the corporate style be developed 

  • PowerPoint presentation templates (title page, slide template)
  • modular grid for printed and outdoor advertising
  • notepad
  • pen/pencil
  • mug/glass
  • packaging
  • branded clothing