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For the existing leather goods store, a rebranding (naming) is needed. 

The current name «Сумка.ua» bags & accessories has been used for 10 years.

Rebranding is required due to the intention to reposition the store from budget to mid-range and premium class.


Options for a complete name change as well as partial changes to the current name are possible, for example «Сумка.ua premium» - banal prefixes like the one mentioned above should not be suggested 😊.


Store profile – women's and men's bags, suitcases, briefcases, travel bags, wallets and purses, accessories – umbrellas, belts, etc.


What should be reflected in the name?

  • prestige
  • high quality
  • modernity
  • uniqueness


It is encouraged to tie the name to the field of activity.


The name can be a neologism (new form).


Language of writing: Ukrainian / English


Number of words in the name: 1 - 4


Is trademark registration planned? possibly


Will a domain registration with the chosen name be conducted? yes


Should the domain name exactly match the name in English letters? if there are several words - then partially


In which domain zones is registration planned? 

  • .ua
  • .com.ua
Updates
Update #1

The title should be clear to most people!

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25 January 2019, 17:28