Project Brief: Update of the Logo and Style "DIGITAL"
1) Who We Are
Business: international modern digital dental laboratory in the B2B sector (CAD/CAM, milling machines, scanners, 3D printers).
Clients: dentists, dental clinics, networks of dental clinics, and dental technicians (we do not work directly with patients).
Markets: Ukraine. There are digital protocols for remote collaboration and fast file transfer. (in the future, adaptation for entering the international market)
Website: cifra-style.com.ua
Social Media: Facebook / Instagram https://www.instagram.com/cifra_style https://www.facebook.com/CifraStyle/
Slogan (optional): "Together we move into the future" or "Making premium quality more accessible".
2) Contest Task
Create a new logo that emphasizes:
digital technologies and production scale,
internationality and speed of data exchange/delivery,
purity, reliability, accuracy.
Important: the name "DIGITAL" and the basic color identity (orange/white/black) must remain. A refined palette can be proposed (shades, neutrals, 1-2 accents), but without radical changes to the DNA.
3) What Definitely Should Not Be Included
❌ Any teeth/tooth icons, crosses, brushes, stethoscopes, and other medical clichés.
❌ Overloaded gradients, small details that "float" in small sizes.
❌ Plagiarism or secondary copies of well-known brands.
4) Desired Creative Direction
Key tags/ideas: digital / CAD-CAM / modern manufacturing / speed / globality / data-flow.
the word "DIGITAL" + a unique logo (which can exist separately: favicon, app, chevron, laser marking).
Logo language: Cyrillic "DIGITAL". It is necessary to test the Latin version "CYFRA" for international audiences.
5) Mandatory Logo States
Full color, monochrome (black), inversion (white on dark).
Horizontal and vertical layouts; version with a subtitle: "Network of Dental Laboratories".
Functionality in 1 color and at very small sizes (stickers, part marking, engraving).
6) Technical Requirements for Contest Submission
Each participant submits 1-3 concepts in JPG/PNG (2000px on the longer side) + a short description of 3-5 sentences:
logo (on light/dark),
preview in 1 color
After selecting a finalist — transfer of source files and revisions.
7) What the Finalist Must Deliver (deliverables)
Logo pack:
Vector: AI, PDF, SVG, EPS.
Raster: PNG (transparent), JPG — in 1×/2×/3×, color/mono/inversion.
8) Functional Limitations (very important)
The logo must be readable from 12-14 mm width.
Clearly reproducible in 1 color (stamp/screen printing, laser, embossing).
Work on an orange background and on black and white.
The symbol must be a simple outline/silhouette, without dependence on small gaps.
9) Materials
It is desirable to preserve the idea of digital exchange (but without a direct icon of "letter", if it will be poorly readable in the world of 2025). It can be reinterpreted as data-stream / hub.
