For which product do you need to develop packaging?
Wavy chips TM "KartoFAN", weight 100g (4 SKUs) and a similar design for the same flavors weighing 50g (cost to be discussed separately).
On the 100g packaging, it should be indicated that this is a large package, large volume, because we also have 50g.
Product description for which the packaging is being developed:
Wavy chips TM "KartoFAN" with flavors: crab, sour cream with herbs, bacon, cheese
Company name:
Realtrade
Company's line of business:
Snack manufacturer
Description of product/service categories:
Wavy chips with flavors
Distribution channels and sales geography:
Ukraine, foreign countries, distribution and national, regional networks
Target audience portrait:
According to research, the core is 20-29 years old, but based on our observations, the target audience also includes men over 40 years old.
Consumption pattern: taste and as a snack with drinks.
Existing or proposed positioning:
Nourishing snack for on-the-go munching.
Closest competitors:
Goldens, HROOM
Main competitive advantages of the company:
Flavor of the chips, rich spices
Brand name on the packaging:
KartoFAN
Product price segment:
medium +
Duration of the product's presence in the market:
16 years
Advantages of the promoted product:
Tasty and nutritious chips that are not brittle
What benefits does the buyer get from purchasing the product?
Quick satiety, no feeling of hunger after consumption.
Is the packaging being created for the first time or is there an existing option?
In the attachments
Formulate the main task of the packaging design:
A new concept is needed, the logo does not change, but if it does not fit the design, then it may be changed.
Style in which the packaging should be executed:
Perhaps I would use accent colors, as in the picture, but again we have a box and perhaps on a smaller area it will not be as expressive.
I would like the coloring to be not complete, but with soft transitions, something newer than a gradient (there is a picture with examples of coloring)
I also like the expressive font that can change the logo and get rid of the glasses, as a suggestion.
But I am not a designer, so this is just an idea.
Basic colors:
Preferably corresponding to the flavors: bacon - rich red, crab - pink, sour cream with herbs - green with white, and cheese - yellow. The main color was green, but if there are other options, we will also consider them.
Main color in Pantone - very important.
Number of colors P+CMYK 5 pcs.
Please consider that the printing material is a box, and the color when less saturated may "eat up". Additionally, I ask for advice on whether to laminate fully or partially on the design.
Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)? Indicate the placement on the packaging?
I will provide in the file. It is important to have a separate window for printing the date, the place for sealing (in the 50g packaging this is present, and in the 100g it should be similarly applied as 50g)
It is important to have images of the flavors.
In what format do you want to receive the source material?
Only .ai, images and background not flattened, with the possibility to change, text not converted to curves separately.
It is very important to strictly adhere to all sizes.
Visualization of the design on a mockup of the box as our current one.
Provide any additional information that you consider important.
Availability of text information, we provide.
Stamps (cut) are also provided
