Purpose of developing the label: A redesign of the nori seaweed label is required.
Product description for which the label development is required: Nori seaweed under the TM "Sushi Chef"
Company name: LLC "TRADING COMPANY EKONA"
Company activity: Food production
Description of product/service categories: Sauces, grocery group, products for Japanese cuisine
Target audience portrait:
It is generally accepted that the main target audience for sushi consumers is young people aged 18-30 (although nori seaweed can be used, for example, as a main side dish, they are traditionally purchased for making sushi). According to our observations, the target audience for sushi consumers is mainly women - 70%, men - 30%, aged approximately 18-45 years. Both men and women purchase nori seaweed.
Existing or proposed positioning: Product quality, which ensures its practicality and ease of use
Closest competitors: There are no competitors for this TM. The product can be seen "live" in any ATB supermarket.
Main competitive advantages of the company/product: The product is not unique in itself; many consumers note the good quality of the product
Brand name on the product: TM "Sushi Chef"
Product price segment: Medium+
Duration of the product's presence in the market: Approximately 10 years
What are the benefits of purchasing the product? The ability to prepare sushi and sashimi at home
Is the label being created for the first time or do you want to update the existing one? (attach an image of the current label) Update the existing one (the current design with dimensions is attached)
If the label is being developed for a specific packaging format, please specify the label dimensions:
Full size of the sealing area 488x199 mm.
If a label template is being developed, list the label formats to which the design concept will subsequently apply: The format will remain the same; we want to add to the design:
Preferably a style for a premium class product.
Possible use of selective varnish, embossing, gold or silver foil stamping.
It is essential to keep the previous text information on the front, highlight the quantity: 5 sheets, packaging weight, if there is an image of sushi or sashimi, insert the text: "Example of a culinary ready-made dish"
The presence of the existing logo is mandatory.
Formulate the main task of the label design: We would like to see a stylish, modern design.
Style in which the label should be executed: At the designer's discretion
Basic colors: No
Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)? No
In what format do you want to receive the source material? ai., .cdr, fonts and images separately, do not convert fonts to curves because changes are often made to technical information
Provide any additional information you consider important.
We maintain communication with each participant throughout the competition, commenting and evaluating. For any questions, please reach out; we will be happy to respond.
We wish everyone good luck!
