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For which product do you need to develop packaging?

A redesign of the ginger product line is required

Please provide the final layout in a mock-up on our packaging, layouts not on the packaging will be automatically rejected, all source files are in Google Drive:

https://drive.google.com/drive/folders/1AKR2aMElYl3gSshkxhPt-RX2iyXeciId?usp=sharing


Product description for which the label development is required:  

Pickled red ginger, doypack packaging 80 g

Pickled red ginger, doypack packaging 400 g

Pickled red ginger, glass jar 230 g

Pickled white ginger, glass jar 230 g

Pickled red ginger, glass jar 440 g


Company name:  

LLC "TRADING COMPANY EKONA"


Company's line of business:

Food production


Description of product/service categories:

Pickled ginger, grocery group, products for Japanese cuisine 

 

Distribution channels and sales geography:  

Retail chains and distributors


Closest competitors:  

JS, Katana, Akura, Oregano 


Brand name on the product:  

TM "Hokkaido Club"


Product price segment:  

Medium


Is the label being created for the first time or do you want to update an existing one? (attach an image of the current label)  

Update existing


If the label is being developed for a specific packaging format, please specify the label sizes:  

For existing formats, packaging is not changing

Label sizes for white/red ginger 230 g - 191x51 mm

Doypack sizes 80 g: 100x160 mm

Doypack sizes 400 g: 214x148 mm



If a label template is being developed, list the formats to which the design concept will subsequently apply:  

Rectangular self-adhesive labels for jars and shrink wrap for doypacks


Formulate the main task of the label design:  

Under the TM "Hokkaido Club", the company offers 5 names/positions of ginger in different packaging and different weights of products

Mandatory information on the front of the packaging: 

Name: Pickled ginger contains sweetener

Weight:  net weight ... letter "g" - in Latin

If a ready-made dish is placed: example of a culinary ready-made dish

The logo does not change

All 5 products must be developed in one style, the doypacks must have a window (as indicated in the layouts)

We ask you to focus mainly on the design, the text part will be refined by the finalist. Text requirements for the finalist: letter size without protruding elements 1.2 mm, please consider this according to the new LABELING LAW


Style in which the label should be executed:  

All positions should be executed in one style, look expensive, as a premium product, and stand out favorably from competitors.

It is possible to "enhance" the labels of glass products with additional design elements such as gold or silver embossing, spot varnish, etc.


Basic colors:  

No


Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)?  

No


In what format do you want to receive the source material?  

ai., eps, images in psd, jpeg, colors in CMYK. A separate layout with an editable font is required, a folder with fonts separately, images also separately.