📌 Main Information

Company Name:
BUYO

Website buyo.uz

Company Activity:
Online store (e-commerce)

Product / Service Description:
The site sells products of various categories: from trendy items to everyday necessities. It is not a niche store, but a wide assortment with a focus on the mass market, impulse purchases, and quick solutions.

Important: the product card often acts as a full-fledged landing page, as the traffic is cold and the user needs to be “warmed up” and led to a request directly on the page.

Distribution Channels and Sales Geography:
The main source of traffic is social networks.

Geography — Uzbekistan, with plans to scale to other Central Asian countries.

Target Audience Profile:

• Age: 30+

• About 70% — women

• Tend to make impulse purchases

• Do not always trust online payments

• Expect a simple and clear purchasing process

• It is important to receive a quick response or order confirmation

Existing or Proposed Positioning:
A simple, convenient, and clear online store with trendy products, where one can quickly leave a request without complicated registration and online payment.

Closest Competitors:
Local online stores and landing projects working with traffic from social networks, as well as marketplaces.

Main Competitive Advantages:

• Presence of a call center — just leave your name and phone number (sometimes just the phone number is enough)

• Quick order processing and fast delivery

• Payment upon receipt

• Unique and trendy assortment

• Strong upselling and cross-selling system

📌 Type and Purpose of the Website

Type of Website:
Online store

Purpose of Creating the Website:
The main goal is to sell products (through requests, not online payments)

📌 Corporate Identity

Is there a corporate identity:
There is a logo in dark green color with an orange accent.

Additionally:

• light logo update is allowed

• full redesign is not required, only a neat “refresh”

Color Scheme:
Can be proposed by the designer, but it is important to consider the current identity (dark green + orange accent).

Website Style:

• modern

• dynamic

• technological

• with a focus on performance (conversion design)

📌 Content and Structure

What information needs to be placed:

• Product catalog

• Product cards (in landing format)

• Advantages

• Trust blocks

• Delivery information

• Contacts

Main Sections of the Website:

• Home

• Catalog

• Product Card

• Cart (checkout)

• Payment and Delivery

• Contacts

📌 Navigation Requirements

• Convenient and clear navigation by categories

• Special attention to the mobile version

• Minimum unnecessary actions

• Quick access to products

📌 Priority Information for the User

• Price and benefit

• Product visualization

• Simplicity of ordering

• Delivery

• Trust

📌 Advertising Elements

It is essential to provide:

• banners

• product selections

• upselling blocks

📌 Main Task of the Contest

A redesign of the entire website buyo.uz is required.

As part of the contest, it is necessary to develop the design of 3 pages:

• Home

• Product Card (partially)

• Cart (checkout)

📌 Important Features of the Project

• Main traffic is mobile (this is critical)

• The user most often comes in “cold”

• Product card = selling landing

• No online payment

📌 Key Mechanics (must be considered)

• After the first addition of a product to the cart, a contact form appears (name + phone)

• This is a critical element that reduces the loss of requests

• Strong emphasis on upselling

• Bonuses, gifts, progress bars are used

📌 Problems of the Current Website

• Outdated design

• No unified design code

• The homepage does not look attractive

• The cart is overloaded

📌 Page Structure

Home:

• Header (important to redesign navigation)

• Main banners

• 3 advantages

• Product selection

• Banner tile

• Second selection

• Block “We in numbers”

• Trust blocks

• Block with favorite categories (in the form of a banner tile or list)

• Viewed products

• Footer

Improvements to the structure can be suggested.

Product Card:

• Main focus — add to cart

• Can be limited to the “Description” section

• Other blocks — optional

• Important: retain attention and lead to action

Cart:

• Order composition

• Progress bar (bonuses / gifts)

• Upselling blocks (2 selections)

• Delivery date

• Form (name + phone + promo code)

📌 Evaluation Criteria

Not only the visual will be evaluated, but also the understanding of the product:

1. Conversion

• how well the design leads the user to a request

• clarity of CTA

• logic of the user path

2. Mobile UX

• ease of use from a phone

• readability

• simplicity of interaction

3. Attention Management

• are the accents correctly placed

• is there any overload

• are key elements highlighted

4. Upselling and Business Logic

• how upsells are implemented

• how organically the blocks are integrated

5. Visual and Modernity

• relevance of the design

• presence of a design system

• cleanliness and neatness

6. Understanding Traffic Specifics

• working with a “cold” audience

• trust

• justification of purchase

🚀 Contest Description

We are looking for not just a designer, but a specialist who understands:

👉 how the sales funnel works
👉 how cold traffic behaves
👉 how design affects conversion

This is not about “beauty”, but about results.

We already have a working product with a large volume of orders, and the task is not to come up with something from scratch, but to significantly improve the current UX and increase the effectiveness of the website.

It will be a plus:

• experience in e-commerce

• experience with CPA / performance projects

• understanding of CJM and user behavior

Based on the results of the contest, further cooperation and transfer of the complete redesign of the website is possible.