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Company name: Site Click System klik-ramki.com.ua


This is my first time writing a project brief for a website redesign


Company's area of activity: Production of advertising products, with a main focus on click frames and frame lights


Description of products/services: Our products are essentially the only reasonable solution for placing posters on walls in various types of premises from small shops to banks


Distribution channels and sales geography: We operate in Ukraine, with Google Ads as the main sales channel


Target audience portrait: Mainly targeting marketers and advertising agencies, but private individuals also purchase


Existing or proposed positioning: Currently, there is no specific positioning, but we would like to focus on marketers and advertising agencies.


Closest competitors:

  • profil . ua
  • policom . com . ua
  • e-ramka . com. ua

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Main competitive advantages of the company/product/service: I do not see any obvious competitive advantages. One could stretch clichés like speed, quality, etc., but that doesn't mean much.

We are not located in Kyiv, so we can offer lower prices due to lower salaries and operational costs.

We produce the most popular frame from a profile that we believe is subjectively better, because during use, the springs do not pop out of the frame (this is a known problem for our consumer)


What type of website do you need:

  • online store
  • informational


What is the goal of creating the website?

  • information about the company and products
  • sale of the entire product range


Do you have a corporate style, logo, slogan?

There is no clear corporate style, but I would like to see some elements to use as a basis later


How do you see the website title (description)?

There are several options.

"improving advertising effectiveness (posters, images) by 150%"

"helping marketers and advertising agencies do their job excellently"

"we will produce any volume within the agreed deadlines and without delays"


Do you have preferences regarding the color scheme of the website?

Since all competitor websites are quite dull, I would like something modern, bright, and memorable.

I prefer a yellow color scheme


In what style would you like to see the website?

  • bright design
  • dynamic
  • creative
  • modern
  • technological


Website structure - specify the main sections and subsections of the site:

  • home page
  • about the company
  • product/service catalog
  • contacts
  • product card


Do you have any requirements or wishes regarding the website navigation? Since this is a redesign, we do not plan to change the structure for now


What information will be of primary interest to visitors on the website: contact information, list of services/products, prices, company/industry news, etc.? First of all, we want to emphasize our expertise in these matters, showing that we are the manufacturer of this product (this is often a decisive factor)


Are there any specific requirements for the presence of advertising objects on the website (banners, partner logos, advertisements, etc.): No additional advertising will be on the website



Please provide any additional information you consider important.

In the future, we would like to move towards a super layout format for advertising products, and the range will grow over time.