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Company Name:

Medical Center "Mother and Child"

Medical Center "Mother and Child"

Medical center "Mother and child"


Company Activity:

Medical center for reproductive health


Product/Service Description:

Treatment of infertility, pregnancy management, aesthetic surgery, urology, gynecology, assisted reproductive technologies, surrogacy, etc.


Target Audience Profile:

Women 80%

Men 20%

Age: 25-34 (60% of the total audience), 35-44 (20% of the total audience)


List the nearest competitors:

ilaya.ua

isida.ua

adonis-o.com.ua

ivf.com.ua


Describe the main competitive advantages:

Market leaders in infertility treatment in Ukraine


What word or phrase will serve as the logo?

Mother and Child

Mother and Child

Mother and child


Should the logo be bilingual or trilingual?

3


If the company has a slogan or tagline that needs to be added to the logo, please specify it.

-


In what format do you want to receive the source materials?

.AI (1 file in curves, 2 file with font, font in archive with the file)


Distribution channels and sales geography:

Ukraine, Europe, USA;

Internet, outdoor advertising.


Associative characteristics most suitable for the logo:

Bird with chick, classic fonts (can be rounded)


Base colors:

  • orange
  • yellow

image

  • sky blue (note that the current logo element is in the background of the picture, the new website is currently being designed, it will not be a problem to place the new logo in its place).

image

  • grayimage


Are there any undesirable elements, if so – please specify them:

Calligraphic font, italic


Which logo (and/or trademark) do you consider successful in this category of goods or services, and why?

We want to see minimalism in the logo, a classic font that visually represents the name of the medical center and is very easy to perceive!


Is the logo being created for the first time or has it existed before and is currently being recreated?

image

image
Updates
Update #1

CLARIFICATION! We do not need a new logo, we need a REDESIGN of the old one, that is:

- you can use the colors provided in the technical specifications;

- you can use birds

- it is preferable to adhere to the positioning in a circle (we do not want to introduce a new identity to the market, but to show an update of the old one);

- the font must be classic and modern, no calligraphy or italics.

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26 January 2018, 12:48
Update #2

CLARIFICATION! Redesign means to take the old one and remake it, definitely using elements of the strict style.

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26 January 2018, 14:41
Update #3

Good afternoon, unfortunately, the winner of the competition will not be announced today! We have 2 finalists, and a discussion has arisen around their works, please wait until the end of the competition to determine the winner.

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1 February 2018, 14:14