Company Name: MegaResearch Marketing Agency
Company Activity: marketing research, consulting
Product/Service Description: marketing research, consulting, business plans
Distribution Channels and Sales Geography: website, Russia, CIS
Target Audience Profile: medium and large businesses developing new products and markets
Existing or Proposed Positioning: The agency conducts marketing research at the level of European consulting agencies for a reasonable Russian price
Closest Competitors: Rusopros, Tekart, Deloitte Touche Tohmatsu, PricewaterhouseCoopers, Ernst & Young, KPMG
What elements should the logo consist of: corporate writing and graphic element
What word or phrase will be used in the logo? MegaResearch - marketing agency
Should the logo be bilingual or trilingual? - Russian and English versions
If the company has a slogan or tagline that needs to be added to the logo? More than research - not necessarily always used with the logo
What should be depicted in the logo? - The idea is to inscribe a diamond with letters against the background of the globe.
Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? redesign
Indicate if it is necessary to maintain continuity of the logo (the new logo retains features of the old one).
It is preferable to have continuity. The diamond and letters need to be reinterpreted, and the globe should serve as the main background
Are there basic colors or a preferred color scheme?
Yes, in the development of the new website we use turquoise and dark blue. These colors should be incorporated into the idea of the new logo. However, it is important that the logo can also be used in monochrome. And it is important that it looks good on a dark background of the website
What should the logo be like?
Which brand do you consider successful in this category of goods or services, and why? We need to align ourselves with the Big Four: Deloitte Touche Tohmatsu, PricewaterhouseCoopers, Ernst & Young, KPMG
Therefore, a pro-Western style, conciseness, modernity is important
Are there any undesirable elements for use in the logo? No
In what format do you want to receive the source material? .ai .pdf
Provide any additional information you consider important.
We need to align ourselves with the Big Four: Deloitte Touche Tohmatsu, PricewaterhouseCoopers, Ernst & Young, KPMG
Therefore, a pro-Western style, conciseness, modernity, and reliability in the updated logo is important.
We are currently working on a new website, taking its style as a basis.
Here are almost ready elements of the corporate identity. We work with many industries, and this idea with spheres will need to be further developed for other industries.
the corporate style is approximately as follows: clear lines, interesting elements.
It will be very important to immediately select fonts for their use in documents, brochures, etc.
The 1st stage, in which the winner will be chosen - the logo.
The 2nd stage - refinement of the corporate style with the winner.
