Очень крутой и талантливый дизайнер! Подготовил яркий и запоминающийся логотип, а также элементы фирменного стиля с учетом всех требований. Отдельно хочу отметить готовность идти на встречу и обсуждать все нюансы с заказчиком, а также быструю скорость ответа на все вопросы. В общем, рекомендую 🙂
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Company Name: EXMA
Company Activity: Software Development
Product/Service Description: The company's main product is an online platform that allows the supplier (seller) of goods to quickly and effortlessly expand their market, as well as effectively interact with multiple online platforms (online stores, marketplaces) through a single interface.
In addition to the main product, the company also provides a full range of services for order fulfillment: Contact center, Fulfillment, Content management, etc.
Distribution Channels and Sales Geography:
Social networks: Facebook, Instagram, Telegram. The company's website, as well as distribution through participation in exhibitions and conferences.
Sales geography – in 2020, Ukraine. In 2021, we plan to enter the international market.
Target Audience Profile: B2B sector. Main clients are suppliers (sellers) of goods and online platforms.
Goods sellers are manufacturers, importers, distributors, or brand owners who would like to scale their business but do not know how to do it, or they lack the resources for rapid scaling. For this type of client, the key value is quick, easy access to the exclusive e-commerce market at a price lower than the traditional model.
Online platforms are online stores or marketplaces that can list goods on their platform; for them, the main value we provide is a range from a reliable supplier with current prices and stock levels.
Existing or Proposed Positioning: The company positions itself as:
- Innovative
- Modern
- Flexible
- Actively developing
- Reliable
Main Competitive Advantages:
- Ease of use of the product. A maximally simple, clear, and modern interface.
- Quick and easy market entry for the goods seller.
- Automation of most processes - automatic price and stock updates, integration with Nova Poshta, the possibility of integration with the client's accounting system.
- The ability to outsource the entire product service chain (content moderation, order processing, product storage, product delivery) at a cost lower than what the client would spend on self-service of the product.
What elements should the logo consist of? Brand writing and a graphic element.
What word or phrase will be used in the logo? EXMA
Should the logo be bilingual or trilingual? No. Only in English.
If the company has a slogan or tagline that needs to be added to the logo?
Slogan - Expand your market. At the discretion of the performer, the slogan can be added to the logo or not.
What should be depicted in the logo? No specific wishes.
Is the logo being created for the first time or is it being redesigned (rebranding)? Rebranding is needed. The current logo is attached.
Please indicate if it is necessary to maintain continuity of the logo (the new logo retains features of the old one).
No, continuity does not need to be maintained.
Are there basic colors or a preferred color scheme? No preferences.
What should the logo be like?
- Simple, concise.
- Minimalistic.
- Dynamic.
- Modern.
- Abstract.
What brand do you consider successful in this category of goods or services, and why?
- We like the logo of Prom.ua. It is simple, concise, and memorable. It looks good in both color and monochrome versions.
- We also like the logo of the company evo. The reasons are the same; it is simple, memorable, and conveys modernity and innovation.
- We like the latest version of the Rozetka logo. Rozetka has retained its individuality, yet the logo is modern and lacks unnecessary details.
- The Monobank logo. It is simple, concise, and allows for the use of individual parts while remaining recognizable.
Examples of all liked logos below
Are there any undesirable elements for use in the logo? No.
What image of the company should be conveyed through the corporate identity? (remove unnecessary points)
- Evolution, development, ascent.
- Dynamics, forward movement, drive.
- Modernity, innovation.
For which media should the corporate identity be developed? (remove unnecessary points)
- Business card (corporate).
- Letterhead.
- PowerPoint presentation templates (title page, slide template).
- Brand wall and banner for participation in conferences with the chosen logo.
- T-shirt/sweatshirt/polo shirt.
- Notebook.
- Pen/pencil.
- Mug/glass.
Within this competition, we want to receive
- Logo in color and black & white format: Vector, PNG no less than 2000 x 2000.
- Examples of logo usage.
- Business card template.
- Presentation template with the chosen logo (title page and slide, .pptx format).
- Letterhead template with the chosen logo (.docx format).
- Mockups for the brand wall and banner for participation in conferences with the chosen logo.
- Mockups for T-shirt/sweatshirt/polo shirt.
- Mockups for the cover and page of the notebook.
- Mockups for pen, pencil.
- Mockups for mug, glass.
- Also, as part of the development of the corporate style, we want to receive a selected color solution and font for us. We need options for selected colors (or several colors) with codes. You select the color solution and font based on your view depending on the style of the logo and preferred colors.
