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Company name:  Legal Company "Center for Conflictology and Law"

Company's area of activity: legal and related services

Target audience portrait: middle class and above

Describe the main competitive advantages: We win where others give up, through an unconventional approach to solving complex legal situations.  

What word or phrase will serve as the logo? CKP 

Should the logo be bilingual or trilingual? Not currently planned.

If the company has a slogan or tagline that needs to be added to the logo, please specify it. Slogan: Conflicts are our habitat, their resolution is our way of life. It does NOT need to be added to the logo

In what format do you want to receive the source materials? *.cdr, *.ai, *.png

Market history (consumer perception of the product, what you would like to move away from or add in the new design): In the market since 2002.

Content, nature of the logo and trademark (functional, psychological, spiritual content that the brand should contain): victory, reliability.

Associative characteristics most suitable for the logo: victory, stability, reliability, sophistication, vintage.

Basic colors: muted.

What logo (and/or trademark) do you consider successful in this category of goods or services, and why? We do not focus on competitors. 

Briefly about the task: We need to modernize the logo while maintaining a certain continuity.

Updates
Update #1
14 September 2016, 16:14
Update #2

Works submitted for the competition are hidden. So don't worry about your work!

For any questions - write in the discussions, they are also hidden!


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14 September 2016, 16:36
Update #3

The logo does not have to be round. The text can be rearranged anywhere. It may not be included in the logo at all. But then it should be to the right of the logo. The important part of the logo is the letters CKP. Everything else is optional.

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14 September 2016, 20:10
Update #4
The shield-shaped logo is not suitable! Too many associations. At least with security activities and law enforcement system. Log in or register, to view the original
14 September 2016, 20:45
Update #5
Let's not forget the actual task: modernize (not redesign, not create from scratch) the logo, preserving (that is, something must be preserved so that people who saw the old logo can understand the similarity) certain (it is not necessary to simply redraw everything that exists. After all, there is a lot of unnecessary stuff in the current logo that would be good to remove) continuity (this is an important point, as it is precisely because of this that we will not regret the logo we are used to). Log in or register, to view the original
15 September 2016, 10:05
Update #6

In most cases, everyone draws very BULKY logos. Bulky does NOT equal modern. We ask you to make the logos concise. The word "continuity" should not be understood as the necessity to preserve the font, branches, circles, marine ropes, towers, stars. We want a concise and clear logo. Towers, Greek buildings, columns, scales, shields - all of this is NOT modern. The logo should convey some idea (which we clearly stated in the assignment), not clichéd attributes.

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19 September 2016, 13:19
Update #7

Let's leave the letter "K" alone. The letters should all be readable, in the order specified.

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22 September 2016, 13:17
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