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Company Name:  PANDA CAFE


Company Activity:  Coffee Shop and Confectionery


Distribution Channels and Sales Geography:  Poland,  Słupsk


Target Audience Profile:  High-income audience


Existing or Proposed Positioning:  


Closest Competitors:  https://www.instagram.com/kaiser_patisserie/


Main Competitive Advantages:  Quality (taste)


What elements should the logo consist of?

  • brand writing and graphic element


What word or phrase will be used in the logo?  

PANDA CAFE


What should be depicted in the logo?

Silhouette of a panda, and the text PANDA CAFE


Indicate if it is necessary to maintain continuity of the logo (the new logo retains features of the old one).  

If possible, the new logo should at least somewhat resemble the old one, but it is not mandatory.


Are there basic colors or a preferred color scheme?  

Green, gold,  burgundy


What should the logo be like? 

  • simple, concise
  • minimalistic
  • monochrome
  • image-based, status, premium
  • modern


Which brand do you consider successful in this category of goods or services, and why? 

https://www.instagram.com/kaiser_patisserie 

https://www.cukierniasowa.pl - Easy to read, clear silhouettes, but too many elements


In what format do you want to receive the source material?  

Vector, PNG


Provide any additional information you consider important.

The new logo should be simpler, associated with a premium product. Also, after the competition ends, it will be necessary to develop packaging designs, coffee cups, napkins, and business cards. 


Old Logo. 

image
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