Redesign of the painting store

Company Name:  

Molbert gallery. Gallery website www.molbertgallery.ru   

It is necessary to update the design of the gallery's online store www.artmolbert.com 

Company's Area of Activity:  

The Molbert Gallery was founded in 2010 and is located in the cultural capital of Russia, the city of St. Petersburg, near the State Hermitage Museum. The Molbert Gallery has held over 1000 art exhibitions in Russian and international venues, as well as over 2000 art events.

How long in the market:

www.molbertgallery.ru/10yearsru/

since 2010

Main activities of the company:

• Sale of artworks
• Organization of exhibitions at the gallery venue in St. Petersburg
• Organization of exhibitions in Russia and abroad (USA, Spain, China, India)
• Master classes and lectures 
• Rental of gallery space for events

 Facts in numbers about the company:

1. 10 years in the art market
2. More than 1,000 events organized (exhibitions)
3. Gallery space 200 m from the Hermitage
4. Leading artists, stars of the art market from around the world
5. More than 5,000 products from authors worldwide
6. Professional staff
7. Collaboration with foreign galleries and cultural institutions

Description of products/services:  An online platform for selling art items (paintings, photographs, sculptures), author souvenirs, books, jewelry, designer interior items.

Task

Main functionality and catalog on the site are done

Create an online art platform for selling artworks and related products, uniting both artists on a global scale and their collectors, as well as all art lovers.

What needs to be done     

Update the design of the online store's main page, author page, and product page artmolbert.com

- Change the color scheme, modify information blocks, refine or replace fonts.

- The design task is to engage the website visitor from the first seconds through interesting visual solutions.

- The screen should contain maximum whitespace.

- The design should have minimal distracting details and maximum focus on the art itself.

- The trend is minimalism, as seen on American websites, but with an author's design solution.

- 3 adaptive design options: desktop, mobile, and tablets, to look beautiful on all devices.

- The audience predominantly uses screens of expensive devices. It is oriented towards the fact that 70% of traffic to websites now comes from mobile.

A beautiful, memorable website that remains relevant for a long time and does not become outdated in a year.

Target Audience Portrait:  

Modern energetic men and women with above-average income, interested in art, collecting, and interior design, looking for gifts and souvenirs. Age category 25 - 60 years.

Client's Needs:

1. Convenient website
2. Simple, understandable search on the site
3. Reliable, businesslike, permanent, flexible, and professional 
4. Restrained and modern design
5. Large assortment of products in stock – short delivery time
6. Assistance in choosing art from our staff (art historian-designer)
7. Individual, professional, prompt service for current transactions
8. Quality and timely information from the supplier on all aspects of the sold product (consultation on the assortment)

Client's Concerns:

1. Distrust of the store from Russia
2. Loss of customer loyalty due to delivery delays
3. Loss of customer loyalty due to low quality and slow order processing by the supplier (long order calculations, slow responses to technical inquiries)
4. High competition in the market segment 
5. Return of goods due to low quality (defects) or the product not being suitable

Price Segment:

Medium, expensive, premium

What 3 main qualities need to be conveyed to the audience?

Professionalism, reliability, quality

Trust. 10 years of successful experience.

Closest Competitors:   https://teodorus.art

Main Competitive Advantages of the Company/Product/Service:  

-       The Molbert Gallery presents only original artworks and always attracts a new audience and its interest in cultural events.

-       Selling art in the Molbert Gallery is a unique opportunity to showcase your work to the world and find a new viewer and collector of your art. 

•     Buying works in the Molbert Gallery is trust in a gallery with 10 years of experience in the art industry, as well as a convenient search to find what you like, and most importantly, it is the best investment in yourself, that is, in the needs of your own desires.
• The gallery is a multi-brand platform.  The artist and their creativity are a brand, a brand in the history of art and human history.
• The Molbert Gallery presents and sells only original artworks. 

What type of website do you need: 

• online store

What is the goal of creating the website?

• sale of the entire product range

Do you have a corporate identity, logo, slogan?  

yes

Do you have preferences regarding the color scheme of the website?  

White, orange, gray, black. More pastel tones, the emphasis will be on bright paintings.

In what style would you like to see the website? (remove unnecessary items) 

• strict minimalism
• image, status
• dynamic
• modern

What information do you want to place on the website?  

You can use the information that is currently on the website.

What information from the website will be of primary interest to visitors: contact information, list of services/products, prices, company/industry news, etc.?  

Products, famous artists. 

Provide examples of websites you like. What exactly did you like in terms of design and usability?

• https://fineartamerica.com/    I like the minimalism and presentation of the product, a lot of whitespace
• www.singulart.com   - I like the design of the website pages and catalog