Company's area of activity:
Our company is engaged in the production of compound feeds and feed additives (BMVD) for agricultural animals and birds; we produce compound feeds and BMVD under our own brand: GRANULKA.
We now want to conduct a rebranding of the packaging (bag) for the compound feeds of the brand "GRANULKA".
We want to start with a universal bag for compound feed for all types of agricultural animals.
Description of product/service categories:
Compound feed for feeding agricultural animals and birds.
Distribution channels and sales geography:
Distribution throughout Ukraine, a network of branded stores.
Target audience portrait:
Main audience: rural residents.
Additional audience: Farms, Households.
Existing or proposed positioning:
«GRANULKA» - a high-quality premium product for birds and animals!
CONSUMER SUCCESS - OUR GOAL!
Despite its young age, the company has firmly established an impeccable reputation and high consumer trust.
CONSUMER SUCCESS - OUR GOAL!
The undeniable advantage of the company is the understanding that the priority of all activities is primarily the success of the consumer. That is why tasks aimed at achieving high results for consumers always come first.
CONSUMER SUCCESS – OUR GOAL!
For this, the company has everything necessary:
- high-quality raw material base;
- comprehensive application of the most modern technologies;
- the latest quality control system at all stages of production;
- a certified laboratory equipped with the latest imported technologies;
- accurate calculation of feeding rations and development of individual feeding programs;
- consultations on feeding and keeping animals;
A STEP AHEAD OF COMPETITORS!
We do everything to ensure that you find a worthy partner for your business in our company. All company activities are primarily focused on the success of partners (consumers), so your interests always remain our top priority.
We are always ready to share our accumulated experience and knowledge. We strive to give all our partners the opportunity to stay a step ahead of their competitors.
Closest competitors:
- Compound feed
- TM Hendrix
- TM Purina
- TM Koudajs
- TM Best-mix
- Topkorm
Main competitive advantages of the company:
1. Availability of a certified laboratory that checks the quality of all incoming raw materials and produced products.
2. Highly effective compound feeds and BMVD of premium quality at an acceptable price.
3. High level of service.
4. Only natural ingredients.
Product description for which the packaging is being developed:
Compound feed ̶ a product for feeding animals.
Brand name on the packaging:
TM "GRANULKA"
Price segment:
High price segment.
Duration of the product's presence in the market:
More than 5 years
Advantages of the promoted product:
High efficiency, availability, quality.
What benefits does the buyer get from purchasing the product?
Quick and hassle-free results in fattening.
Is the packaging being created for the first time or is there an existing option?
A new design of the premix bag for agricultural animals is required.
List the packaging formats to which the developed design concept will subsequently be applied:
Boxed bag of paper/polypropylene packaging 25 kg (50x99cm).
Formulate the main task of the packaging design:
Since this product is primarily aimed at the agricultural segment, we would like it to inspire trust, stand out among competitors, and create a desire for the buyer to purchase.
Style in which the packaging should be executed:
Modern minimalist style.
Basic colors:
Green, yellow, red, blue, and black.
There should be 2-3 colors in the print!
What information must be included on the front of the packaging?
Brand name of the product.
Use of stock images is allowed!
In what format do you want to receive the source material?
In vector format, fully ready for printing.
