Contest translated automatically. Log in or register, to view the original

Company name: LLC "Human System"

Website: https://www.hs.by

Company's area of activity: 1C franchisee. On the market of the Republic of Belarus since 1997.


Description of product/service categories: 

IT technologies: automation of accounting, personnel, trade, and management accounting based on 1C:Enterprise. 1C programs and custom configurations: development, implementation, support. Standard sales of boxed solutions, implementation of large automation projects.


Slogan: Automation of company activities based on 1C:Enterprise software

Distribution channels and sales geography: The sales department accepts calls from legal entities in the Republic of Belarus


Target audience profile:  

Legal entities and individual entrepreneurs: small, medium, large businesses. Decision-makers – chief accountant, financial director, director, founder. Users - accountants, HR specialists, managers, top managers, founders.


Existing or proposed positioning: 

Reliable partner, guarantee of expected results, full range of services, custom configurations, operating throughout the Republic of Belarus. Best configuration (software) for accounting and payroll in Belarus.


Closest competitors: misoft.by, www.jukola.infо , softservice.by, www.e-s.by, www.gbsoft.by, 1soft.by


Main competitive advantages of the company: 

Reliable partner, guarantee of expected results, full range of services, custom configurations, operating throughout the Republic of Belarus; certified according to international quality standards since 2009


Task essence: 

Redesign (restyling) of the existing logo and corporate identity of the company:

- graphic and color solution (color (CMYK, RGB, Pantone), black and white, monochrome)

- construction of the logo and graphic elements of the logo

- use of the logo on backgrounds, overlays

- protective field of the logo

- scaling of the logo and its versatility

- unacceptable use of the logo

- corporate block (1. logo + company name (LLC "Human System"); 2. logo + company name + slogan (Automation of company activities based on 1C:Enterprise software));

- corporate fonts (font families for primary use in design and document flow)

- corporate colors (color solutions of the logo + colors used in elements of corporate identity)


It is important to qualitatively update the company's image while maintaining its recognizability and established reputation. Old clients, accustomed to the current logo, should clearly associate the new logo with the Human System company.


Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? (if rebranding, please add an image of the current logo) rebranding


Please indicate if it is necessary to maintain the continuity of the logo (the new logo retains features of the previous one).

Continuity must be preserved


Are there basic colors or a preferred color scheme?

It is undesirable to choose black, red, or overly light colors as the main colors for the logo.


What should the logo be like? 

  • associating the company with the IT sphere
  • simple, concise
  • bright
  • image-oriented, status
  • modern
  • technological
  • not monochrome, not single-colored
  • not childish, not cartoonish
  • not game-related,
  • not avant-garde,
  • not conservative.


Are there undesirable elements for use in the logo?

- the 1C logo cannot be used


What image of the company should be conveyed through the corporate identity?

  • modernity, innovation
  • solidity, respectability
  • confidence and reliability
  • strength, stability of the company
  • security
  • development


For the competition, the following elements of corporate identity must be prepared: 

  • corporate letterhead
  • mug
  • pen
  • T-shirt


The winner of the competition develops the corporate identity for the following carriers:

 1.      Corporate documentation:

•         Corporate letterhead

•         Template for corporate PowerPoint presentation

•         Corporate personal business card / company card

•         Corporate folder

•         Corporate electronic signature in e-mail

•         Corporate envelope in 2 formats (C5, C4)

2.        Printed and souvenir corporate products:

•         Corporate notebook A5 format

•         Corporate clothing (T-shirt, jacket, cap)

•         Corporate diary, planner

•         Souvenir products (pen, paper bag, mug, flash drive, notepad)

•         Template for advertising materials (desktop calendar, wall calendar, A4, A5, A6 leaflet).


In what format do you want to receive the source material?

Cdr or ai; jpeg
Updates
Update #1


Dear colleagues, analyzing the received works, I would like to share my suggestions:


- Among the proposed options for redrawing the current version, the original seems to us the most successful.

Thus, we suggest taking the current logo as a basis. And think about how to change it considering modern trends, rather than redrawing it completely.

It is obvious that our current logo has elements that are a bit overloaded and heavy. We would like to eliminate them, give the logo lightness, while maintaining solidity and modernity. We would like to end up with a simple and elegant version of the current logo that can be successfully used both offline and online.

  • In addition to the logo, it is very important to pay attention to the selection of colors. The essence of the task is not only in refining the logo. The winner will create the entire corporate identity, the company's guidebook.

Thus, when selecting colors for the logo, it is suggested to rely on the colors of the future corporate identity, one of the elements of which is the logo.

The current colors are difficult to use on small-scale media, and they also do not suit many backgrounds (for example, white).

In addition to the logo colors, colors for the background in promotional products are needed, as well as bright highlighting of headings in leaflets. These colors and the logo colors should harmonize with each other.

 Log in or register, to view the original
16 August 2018, 13:02
Applications1