Company's area of activity: Craft beer store chain
Product/service description: craft beer
Target audience portrait: 25-40, M, above average
List the nearest competitors: - Tandem, Altbeer, House of Beer
Describe the main competitive advantages: quality, taste, unique varieties. Developed store network (more than 60 stores)
Should the logo be bilingual or trilingual? no
If the company has a slogan or tagline that needs to be added to the logo, please specify it. - BeerBank
In what format do you want to receive the source materials? in vector
Market history (consumer perception of the product, what you would like to move away from or add in the new design): our product is modern, but the logo is outdated.
Existing or proposed positioning: beer is not consumed in stores. The culture of consuming this drink is high.
Distribution channels and sales geography: Retail outlets. Ukraine. (Kharkiv, Kyiv)
Content, nature of the logo and trademark (functional, psychological, spiritual content that the brand should contain): Maintain brand recognition, but modernize the overall look of the logo to a more contemporary style
Associative characteristics most suitable for the logo: - we take the existing logo as a basis
Basic colors: not critical (preferably in several color variations)
Are there any undesirable elements, if so - please specify them: -
What logo (and/or trademark) do you consider successful in this category of goods or services, and why? - Our logo is successful, but it needs to be modernized
Is the logo being created for the first time or has it existed before and is now being recreated? it existed before. Needs updating.
