What product needs packaging design?
A redesign of the packaging for nori seaweed in 5 sheets, 10 sheets, and 10 half sheets is required.
The final layout must be provided in a mock-up. It is better to overlay nori on our packaging; all layouts will be in Google Drive.
Product description for which the packaging is being developed:
Nori seaweed in formats of 5 sheets, 10 sheets, and 10 half sheets under the TM "Hokkaido Club".
Sizes in Google Drive: https://drive.google.com/drive/folders/12Q4HRrOKj9SkTkkGYprCcM3-j5aDdgA4?usp=sharing
Company name:
LLC "TRADING COMPANY EKONA"
Company's line of business:
Food production
Description of product/service categories:
Sauces, grocery group, products for Japanese cuisine
Target audience profile:
It is generally accepted that the main target audience for sushi consumers is young people aged 18-30 (although nori can be used, for example, as a main side dish, they are traditionally purchased for making sushi). According to our observations, the target audience for sushi consumers is mainly women - 70%, men - 30%, aged approximately 18-45 years. Both men and women purchase nori seaweed.
Closest competitors:
JS, Katana, Akura
Brand name on the packaging:
TM "Hokkaido Club"
Product price segment:
Medium
What benefits does the buyer get from purchasing the product?
The ability to prepare sushi and sashimi at home
Is this packaging being created for the first time or is there an existing option? (attach an image of the existing packaging)
Redesign of the existing packaging, available in Google Drive via the link
Formulate the main task of the packaging design:
In the company's assortment under the TM "Hokkaido Club", there are three nori positions: 5 sheets, 10 sheets, and 10 half sheets. All 3 products need to be developed in one style; the 5 and 10 sheets are placed together on the shelf, so the buyer must clearly distinguish how much nori is in each package.
The logo remains unchanged.
Feedback with text, letter size without protruding elements is 1.2 mm; please consider that, according to the new LABELING LAW, it may contain infographics, such as how to roll nori for sushi, for example, and other elements.
On the half sheets, there is mandatory text on the front side:
"The well-chosen size of half sheets of nori for making neat rolls, just like in a restaurant!"
The text will change further; we will provide the final version to the finalist.
Style in which the packaging should be executed:
All three layouts should be bright, colorful, and at the same time harmonize in color with the product itself: nori seaweed, i.e., the packaging should not be in yellow or purple tones; black and green are acceptable options. The use of images and pictures of the finished product is possible.
Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)? Specify the placement on the packaging?
No, we do not restrict designers.
In what format do you want to receive the source material?
ai., eps, images in psd, jpeg. A separate layout with editable fonts is required, a folder with fonts separately, and images also separately.
Provide any additional information you consider important.
For all questions, please write to us; we will provide everything you need.
All works will be reviewed, selected, and then we will conduct a general voting from the final works.
Good luck to all designers and have a great working mood! 🙂
