TECHNICAL ASSIGNMENT (vertical format)
What goal should the image achieve? 15-second vertical AI video for Instagram Reels, TikTok of a premium car rental company.
What style of image do you prefer?Realistic, cinematic with dynamic scene changes (quick cuts).
What should be depicted?A sequence of scenes at the airport with a contrasting comparison:
- 0-2 sec: Sign "ECONOMY" + family with children in a long queue, chaos
- 2-4 sec: Close-up - wife is angry, children are crying
- 4-7 sec: At the counter, customer: "I ordered a BMW X7!" / They give a Volvo XC90 / "It's the same category"
- 7-9 sec: TRANSITION - Sign "BILLION RENT" + driver meets a calm family
- 9-12 sec: Driver helps with children and luggage, everyone is smiling
- 12-15 sec: Family gets into a new BMW X7, happily drives away
What colors?
- "Economy" scenes: cold grays, dull, stress
- "Premium" scenes: warm golden, black BMW X7, luxury
Resolution and format?1080x1920 (9:16), MP4, 15 seconds.
Examples:Viral Reels of premium brands, dynamic airport scenes with quick editing.
Additional:
- Overlay text: "ECONOMY" (0-7 sec), "BILLION RENT" (7-15 sec)
- Final text: "Get exactly what you ordered"
- Dialogues with subtitles
- Sound of crying children in the first part
- Dynamic music with a sharp transition to the premium track
- Tools: Midjourney, Runway Gen-3, ElevenLabs, CapCut
