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For which product is packaging needed to be developed?  

Dog treats 

Product description for which packaging is being developed:  

Dried dog treats made from meat and by-products

Company name:  

LapKing

Company's line of business:  

Pet product manufacturer

Distribution channels and sales geography:  

Ukraine. Online sales, physical pet stores, and supermarkets 

Existing or anticipated positioning:  

Closest competitors:  

Natural, Home Food, Nature, Snackon, and others 

Brand name on the packaging:  

LapKing

Product price segment:  

Mid-range and Premium segments

Duration of the product's presence in the market:
New product category for our brand 

Advantages of the promoted product:
100% natural product made on professional equipment

Retained high nutrient content due to production technology
Supports dental and gum health, improves the dog's digestive system
Serves as a good motivation and reward 

Is the packaging being created for the first time or is there an existing version? (attach an image of the existing packaging)  

This product line is being created for the first time; there are ready design options for our other products

What is the main task of the packaging design:  

Create a modern packaging design that will stand out on the shelf 

Style in which the packaging should be executed:  

No strict criteria; we are attaching references of designs we like 

Basic colors:  


Specify the dimensions of the packaging (attach a layout if available):  

Currently, there is no understanding of the sizes, and it is also unclear whether it will be a polyethylene bag or a cardboard box. 

Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings. Specify the location of the elements on the packaging)?  

It is preferable to use illustrations and graphic elements instead of photographs of animals.

In what format would you like to receive the output material?  


Provide any additional information you consider important.  

In this product category, we plan to release no less than 20-30 items. Therefore, we are counting on further cooperation 
Updates
Update #1

It is desirable to place the following elements:

Front side:

-Logo

-Illustration of a dog (or a person with a dog) 

-Product weight (100g)

-Indicate “Made in Ukraine”

-Name  “Dog Treats”

-Item name “Beef Lungs”  
-Advantages of dried treats:
*100% natural product made on professional equipment

*Retained high content of nutrients due to the production technology
*Supports dental and gum health
*Improves the dog's digestive system function
*Serves as a good motivation and reward


Back side

Dried beef lungs - are natural treats for animals, without dyes and preservatives, made from fresh beef lungs that have been carefully dried to preserve their nutritional properties, they are also a rich source of protein, iron, and vitamins, making the lungs beneficial for maintaining health and meeting your pet's nutritional needs.

Product composition: dried beef lungs (infrared drying).

Net weight: 500 g ± 5%

Nutritional (dietary) value (per 100 g): proteins - 56.2 g, fats - 17.4 g, iron, zinc, vitamin A and B12.

Energy value (per 100 g): 381 kcal.


Consumption recommendations: For all breeds of dogs and puppies from 3 months old. Consumption rate is 10% of the daily diet.

Expiration date: 10 months from the date of manufacture. The batch number corresponds to the production date, the production date is indicated on the packaging.

Storage conditions: should be stored in clean, dry, dark, well-ventilated rooms at a temperature not exceeding 20 °C 


Contact information: 

Email: [email protected]

Instagram: 🙂

Additional spaces:

Barcode 

Date of manufacture or packaging date


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16 June 2023, 12:42
Applications5