For which object is the design being developed in this competition?
Clothing. T-shirts/hoodies
Company name:
Warwolves.
Company's line of business:
Resource of a military unit.
Description of products/services:
Clothing, the proceeds from which will go to support the unit's activities.
Distribution channels and sales geography:
Instagram, TG, website.
Target audience portrait:
Military, volunteers, civilians who support the armed forces.
Existing or anticipated positioning:
Description above.
Main competitive advantages:
Product quality and reasonable price. Merchandise from a real combat unit.
Do you have a logo, corporate style?
There is a logo.
Is it necessary to use them in the design?
Yes.
Target audience of the design object:
Military, volunteers, civilians who support the armed forces.
Style of the design object:
We will consider various options that include the following styles:
- minimalism
- premium
- retro
- youth
- extraordinary
Describe the design object in detail:
- material — cotton, polyester, elastane.
- exact sizes — standard.
- colors and shades — khaki, coyote, black, white, gray (other options are considered).
- are there any special technical requirements — it should look brutal, evoke a feeling that this is clothing for a select group of people.
What color scheme is preferred:
Khaki, coyote, black, white, gray (other options are considered).
Are there mandatory graphic and text elements to be used?
Unit symbolism. Also prints (in development).
Will you provide graphic elements in tiff, gif, ai, eps, cdr, jpg formats, or do they need to be developed?
They will be provided.
Provide examples of objects whose design you find stylistically close:
I am attaching samples. Something in a similar style, but I would like to add some special elements to the cut that would distinguish the clothing of our production.
What did you like about their design?
Everything is quite sporty, strict, and stylish
Provide examples of designs that you did not like:
Oversized
In what form do you wish to receive the output material?
New cut, ideas for the placement of unit symbolism and prints.
