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For which product is packaging to be developed? The marshmallow shape is specified below: image


Flavor: Tutti Frutti 


Company name:  Logins


Type of company activity:   confectionery products


Distribution channels and sales geography:  physical stores 


Closest competitors: ЇжНаше, DEMI, Лісова казка


Main competitive advantages of the company:  quality/price 


Name of the trademark on the packaging: brand Logins (logo in the attachments) product name "Logins Tutti Puff:" also an additional slogan that can be used "light & fun".image


Price segment of the product:  for all


Duration of product presence on the market:  established, but our brand is new


What is the main task of the packaging design:  to be noticeable, original 


Style in which the packaging should be made:  the style of packaging and concepts (characters) that we like are shown below. Specifically, associations with coffee and cocoa are not needed. These "little men" can do something else. These characters should look like the product itself

image


imageimage



Specify packaging dimensions (add layout if available):  Height 20 cm, width 18 cm, product weight 70 g


Are there mandatory graphic and textual elements (photographs, texts, licenses, images, drawings)? Please specify the placement on the packaging.  

There should be a visible/readable "Marshmallow" on the front side, logo (in the attachments) about No Fat, GLUTEN FREE, and "only natural colors"