Develop packaging design for milk in a bag TM Varto, competition "People's Product"

The VARUS supermarket chain wants to create a new packaging design for milk. A competition called «People's Product» for the best proposal is taking place on the company's website https://narodnyy.varus.ua/. The prize fund from VARUS is 50,000 hryvnias.

Freelancehunt wants to help VARUS achieve the best result by involving designers from the service in the competition. We decided to conduct a similar support competition in parallel with a budget of 5,000 hryvnias from Freelancehunt. 

Freelancers can submit their works simultaneously on the VARUS page and on the page of this competition. On March 7, we will choose a winner based on our preferences, who will receive 5,000 hryvnias from Freelancehunt. According to the organizers' conditions, the winner is obliged to add their work to the VARUS competition page if they have not done so already.

Don't hesitate! Take the chance to earn 5,000 hryvnias from Freelancehunt and 50,000 from VARUS for the same work.

About the competition (information from VARUS)

The «People's Product» competition aims to unite the efforts of creative Ukrainians to create fresh and patriotic designs. The customer and organizer of the competition is LLC «Omega», 49000, Dnipro, Panikakha St., 15.

The VARUS supermarket chain is looking for talented designers to participate in the packaging design competition. If you are inspired, have a modern view of patriotic design, and want to create a creative design for milk packaging (hereinafter referred to as the Work) for your own brand Varto — join us!

The winner of the competition (Author) will receive 50,000 UAH under the Contract for the creation of a commissioned work and the use of the design work, taking into account taxes and/or fees in accordance with the current legislation of Ukraine. Taxes and/or fees are payable from the 50,000 UAH according to the requirements of the current legislation of Ukraine.

For which product is the packaging design needed? 

It is necessary to develop a packaging design for milk in a bag of TM Varto.

Old design:

The design must correspond to the theme of UKRAINIZATION (at the designer's discretion: color scheme, elements of national identity, use of photos, ornaments, etc.).

The design must include the logo of TM Varto (provided in the file).

The design must meet the technical printing requirements (provided below). 

Product description: 

Ultra-pasteurized milk TM Varto 

Fat content of the product — 2.5% 

Volume of packaging — 1 l 

Packaging — PET bag

Company's area of activity: 

VARUS — a national supermarket chain represented in the Ukrainian food retail market by the company «Omega». The first store of the chain opened in 2003 in Dnipro, and now there are a total of 103 supermarkets in various cities of Ukraine. The VARUS chain was the first to introduce the To Go format. It is designed for customers who want to make quick purchases, buy ready-made meals, take hot dogs and drinks with them, as well as snack and drink tea, coffee, or fresh juice right in the store.

Technical requirements

1. Drawing for TFA 1000 (343_TFA1000-.ai) (provided in the file).

2. The design consists of 5 identical parts.

3. One bag requires almost 2.5 parts.

4. The design area measures 301x94 mm.

5. Available printing methods for TFA are flexoline and eco-flexo.

6. Flexoline: inks — 6 pantones, print line screen 63 lpi. Mainly used for line designs.

7. Eco-flexo: inks CMYK + 2 pantones or CMY + 3 pantones. Print line screen 97 lpi. Suitable for photographic images.

8. The design must meet the printing capabilities and pre-press preparation requirements.

Pre-press preparation requirements

The maximum number of inks that can be used in the design: for the flexo process — 6; for flexoline — 6. At the same time, the maximum number of inks in overprint for flexoline — 2.

To achieve the color, one of the inks can be a raster, the other must be 100%. Inks must be selected according to the Pantone Formula Guide Solid Coated (Pantone+) (Catalog of mixed inks for coated paper). Some inks cannot or are difficult to reproduce due to the use of pigments unsuitable for application on food packaging or technological limitations. In any case, a color sample is produced — a sample of the ink on the packaging material.

Brand name on the packaging: 

TM Varto 

In what format would you like to receive the output material? 

The work is accepted in the mockup format in jpg extension, size 4000x3000 pixels at 300 dpi with a short description (up to 500 characters).