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Main task: To associate the target audience with the brand


Is the character real or fictional (a person, animal, mythological or fairy-tale character, or does it need to be invented)? Most likely a man - a male character who can be associated with the target audience and me, possibly a character that needs to be invented. Perhaps you have your own vision, and a specific or fictional character.


What gender and age should the future character be? Similar to the target audience's age - 25 - 40 years, more likely 30 years.


What impression should the brand character convey? 

I am adding a description of the target audience - it may help better reflect what I have not clearly formulated.

Our consumer is young people or families who are in the process of renovation or expanding their living space, interested in art and design. They love beautiful things and want to make their home cozy and modern. They love everything natural and ecological. They care about their health and the health of their children. They are demanding of service and quality but do not want to overpay. Gender – 70% choose women, decisions are made jointly, so these are mainly young couples, often married, aged 25 – 40 years, center 33, with a combined income of 20-40 thousand UAH. Usually with higher education, living in new buildings, alone, without relatives, in one- or two-room apartments, studios, with a modern style interior, where the sofa can be used for sleeping, rather for guests, because they believe that sleeping should be on beds. Therefore, 30-40% of soft furniture is used only for relaxation, non-reclining, as they are always more comfortable. These people are active internet users, travel a lot, including around the world, so they see European trends that they then look to buy in Ukraine for reasonable money.

 Active, male, a bit creative, loves to create, experiment, knows how to achieve results, persistent, knows how to relax, a bit emotional, charismatic, and self-sufficient, a personality. From whose face social networks will be conducted, and will be a friend, possibly a blogger. Not yet married, loves comfort and is a supporter of HYGGE - to enjoy life, whether you work or rest.  

In what style should it be executed? 

In a youth style, for active people. Imagine me - I love hiking in winter, skiing, after which I relax with friends, windsurfing. I lead an active lifestyle. I am raising three children. 


Color scheme in which the character should be executed: Since we position ourselves as the brand "Truly soft furniture... Truly designer!", and we manufacture furniture in Scandinavian style, for people who want to express themselves, love comfort, and everything natural, possibly in not bright colors, considering the colors of the logo - graphite and pistachio, with the addition of other rather pastel, but not cold colors.  


Should graphic elements be used (does your company or brand have a logo that needs to be used in the design? Specify items, clothing (uniform), details, items that you would like to see in the character. Yes, the logo should be used. Yes, there is a logo - graphite and pistachio color. Free youth style of clothing, but not aggressive, such as Scandinavian design furniture - this is HYGGE style, and it loves harmony - Scandinavian style in clothing is also hygge, thick comfortable, soft sweaters, soft hats, blankets, woolen socks, and better mittens than gloves. The main thing is that they are warm and soft. Soft knitted clothing in warm tones is the main component of the HYGGE style.

https://www.passion.ru/style/tendencii/samye-modnye-svitera-etoy-zimy-161973.htm 


If there are undesirable elements, please specify them as well).

All elements of styles - Art Deco, A-la pshonka, classic. 

In what pose should the character be depicted?

 Probably in dynamics. 


Where will it be placed:

  • on business cards +
  • on letterheads +
  • on banners +
  • on the Facebook timeline header  +
  • on the own website +
  • on presentations +
  • on t-shirts +
  • on jackets +
  • on caps +
  • on pens +


Characters that are liked:

Michelin Man. Milka, Red Bull, JYSK, Mr. Proper, Lviv yeast

 http://www.artitute.com/2016/10/03/got-to-move-kallang-wave-mall/

http://www.push-k.com.ua/kreativ_dizayn_prodakshn/dizayn/key_visual_kyiv/


Characters that are not liked:

Robots, transformers. ...

Do you have your own corporate style, logo, colors? 

image

In what format do you want to receive the original material?

In all necessary formats.